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What Does Personal Branding Do for My Business? 7 Benefits of Having a Strong Personal Brand

What does personal branding do for my business? It might seem like a strange question, but it’s one that more and more business owners are asking themselves. Personal branding has become an essential part of doing business in the 21st century. In this blog post, we will discuss seven benefits of having a strong personal brand. We’ll also talk about what Retail Global AU is and how their workshop can help you improve your branding!

There are a lot of misconceptions about personal branding when it comes to business. Some people think that it’s all about self-promotion and putting yourself above others. Others believe that personal branding is only for celebrities or high-profile individuals. This couldn’t be further from the truth! Personal branding is about developing a unique identity for your business. It’s about creating a consistent message that represents who you are and what you stand for.

There are many benefits of having a strong personal brand. Here are seven of the most important ones:

Benefit #01

Helps You Stand Out From The Crowd

In today’s competitive market, it’s more important than ever to stand out from the crowd. A strong personal brand can help you do just that. By developing a unique identity and positioning yourself as an expert in your field, you will be able to attract more customers and generate more leads.

Benefit #02

Helps You Build Trust

When it comes to doing business, trust is key. Customers are more likely to do business with someone they trust. A strong personal brand can help you build trust with potential customers and clients. They will know that you are an authority in your field and that they can rely on you for advice and guidance.

Benefit #03

Help You Attract Better Employees

A strong personal brand can also help you attract better employees. When potential employees see that you are a successful business owner with a strong brand, they will be more likely to want to work for you. Good employees are essential for any business and can help take your company to the next level.

Benefit #04

Help You Generate More Leads

As we mentioned earlier, a strong personal brand can help you generate more leads. When you position yourself as an expert in your field, people will be more likely to contact you for advice or services. By creating valuable content and establishing yourself as a thought leader, you will make it easier for people to find you online and learn more about what you have to offer.

Benefit #05

Help You Boost Your Sales

A strong personal brand can also help you boost your sales. When potential customers see that you are an authority in your field, they will be more likely to buy from you. In addition, a strong personal brand can help you attract new customers and keep them coming back for more.

Benefit #06

Helps You Stand Out From The Competition

As we mentioned earlier, it’s essential to stand out from the competition in today’s market. A strong personal brand can help you do just that. By differentiating yourself from the competition, you will make it easier for people to find you and learn about what you have to offer.

Benefit #07

Helps You Build Your Professional Reputation

Finally, a strong personal brand can help you build your professional reputation. When potential clients and employers see that you are an authority in your field, they will be more likely to trust you and do business with you. A good professional reputation is essential for any business owner looking to make it big in the world of commerce.

As you can see, there are many benefits to having a strong personal brand. If you’re looking to take your business to the next level, then developing a personal branding strategy is essential. Luckily, Retail Global AU offers a workshop that can help you improve your branding and get ahead of the competition!

Retail Global is a multi-brand firm that specializes in generating leads and educating clients in the retail/Ecommerce space. The Retail Global Ecommerce consultancy site offers a variety of digital and physical events throughout the world that are geared toward assisting retailers sell more online.

Visit their website today for more information.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.





John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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