fbpx
Connect with us

Branding

7 Awesome Branding Strategies to Grab a Customer’s Attention

Branding is a powerful tool that can be used to create a strong emotional connection with your customers. It can also help you stand out in the marketplace and make it easier for potential customers to choose you over your competitors. To help get this message across, here are 7 branding strategies that will boost your brand awareness, increase sales, and grab a customer’s attention!

 

1. Weave your Brand into Everything you Do

Branding is not something that just happens on your website or in an advertisement. Branding can include everything from the way you answer phone calls to the type of pencils you use when taking notes during a meeting with a client. It’s important to weave your branding into all aspects of what you do so that customers get familiarized with it every time they interact with your business.

 

2. Create a Brand Persona

A lot of brands create an average persona that represents their target market but this isn’t always the most effective strategy. Instead try creating two different personas:

  • for those customers who already love what you do
  • for those potential customers you want to reach out to, this second group should consist of people outside of your current customer base so it makes it easier for these individuals to relate and connect with your brand.

 

3. Building a Strong Social Media Presence

Branding is all about building a strong emotional connection with your customers so it’s important to be present on the social media channels that they are using most often. Branding strategies include having an active presence on social media sites like Facebook, Twitter, Pinterest and more.

 

4. Use MailerLite To Build your List

Branding isn’t just about building a strong emotional connection with your customers, it’s also important to be able to build and maintain loyal relationships with them as well. It include using MailerLite so that you can stay in touch with those who already love what your business has to offer and use this information later on down the line when trying to reach potential new customers. Creating a steady list of customers, you can follow up with them and stay connected.

 

5. Develop a Memorable Tagline

Branding is all about creating a strong emotional connection with your customers so it’s important to develop a memorable tagline that they will remember when thinking of you or what you have to offer. Just make sure that this tagline isn’t too long and getting straight to the point in describing exactly who your business is, how it can help customers, and why they should choose you over someone else.

 

6. Use Live Video to Engage with your Audience

Branding is all about building a strong emotional connection with your customers so it’s important to use live video as often as possible. This can be done by sharing customer testimonials on Facebook Live, having an active presence on platforms like Periscope where you can share tips and tricks of the trade or even hosting interviews on YouTube Live. Branding strategies also include using this type of content during events that are being hosted at your office location for those who cannot attend but want to feel more connected to what’s happening without actually being there in person.

 

7. Be Real

Branding is all about building a strong emotional connection with your customers so it’s important to share real stories and experiences that show off what you stand for as well as those who do business with you. It includes being transparent in your business dealings, sharing struggles that have been overcome and using these experiences to help drive the conversation forward. Branding is about creating a strong emotional connection with customers so never lose sight of what you are trying to accomplish.

 

 

John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.

 

John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.


Advertisement defi

Join Disrupt Magazine

defi
Become A Disrupt Contributor

Most Disruptive

Social Media4 days ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment5 days ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt5 days ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt6 days ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech1 week ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice2 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice3 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance3 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business4 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Entrepreneurship4 weeks ago

Skylar Domine on His Bold Moves in the Entrepreneurial Realm and Overarching Mission to Help People and Communities

Many of today’s powerhouses managed to gain a solid foothold in the world of business and stand out in an...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.