Branding is a powerful tool that can be used to create a strong emotional connection with your customers. It can also help you stand out in the marketplace and make it easier for potential customers to choose you over your competitors. To help get this message across, here are 7 branding strategies that will boost your brand awareness, increase sales, and grab a customer’s attention!
1. Weave your Brand into Everything you Do
Branding is not something that just happens on your website or in an advertisement. Branding can include everything from the way you answer phone calls to the type of pencils you use when taking notes during a meeting with a client. It’s important to weave your branding into all aspects of what you do so that customers get familiarized with it every time they interact with your business.
2. Create a Brand Persona
A lot of brands create an average persona that represents their target market but this isn’t always the most effective strategy. Instead try creating two different personas:
- for those customers who already love what you do
- for those potential customers you want to reach out to, this second group should consist of people outside of your current customer base so it makes it easier for these individuals to relate and connect with your brand.
3. Building a Strong Social Media Presence
Branding is all about building a strong emotional connection with your customers so it’s important to be present on the social media channels that they are using most often. Branding strategies include having an active presence on social media sites like Facebook, Twitter, Pinterest and more.
4. Use MailerLite To Build your List
Branding isn’t just about building a strong emotional connection with your customers, it’s also important to be able to build and maintain loyal relationships with them as well. It include using MailerLite so that you can stay in touch with those who already love what your business has to offer and use this information later on down the line when trying to reach potential new customers. Creating a steady list of customers, you can follow up with them and stay connected.
5. Develop a Memorable Tagline
Branding is all about creating a strong emotional connection with your customers so it’s important to develop a memorable tagline that they will remember when thinking of you or what you have to offer. Just make sure that this tagline isn’t too long and getting straight to the point in describing exactly who your business is, how it can help customers, and why they should choose you over someone else.
6. Use Live Video to Engage with your Audience
Branding is all about building a strong emotional connection with your customers so it’s important to use live video as often as possible. This can be done by sharing customer testimonials on Facebook Live, having an active presence on platforms like Periscope where you can share tips and tricks of the trade or even hosting interviews on YouTube Live. Branding strategies also include using this type of content during events that are being hosted at your office location for those who cannot attend but want to feel more connected to what’s happening without actually being there in person.
7. Be Real
Branding is all about building a strong emotional connection with your customers so it’s important to share real stories and experiences that show off what you stand for as well as those who do business with you. It includes being transparent in your business dealings, sharing struggles that have been overcome and using these experiences to help drive the conversation forward. Branding is about creating a strong emotional connection with customers so never lose sight of what you are trying to accomplish.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.