The recent events of COVID-19 have pushed business brands and personal brands to reinvent themselves. Rushing to social media to build personal brands for leads and convert new sales who no longer head to brick and motor locations.
The internet was already taking over the way of life worldwide, especially in the United States. Online shopping, influencer marketing, and digital products have grown year after year. Most businesses will ultimately have an online presence no matter how big or small.
According to Time magazine
“Millennials are more racially diverse, more tuned in to the power of networks and systems, and more socially progressive than either Gen X or baby boomers on nearly every available metric.”
Social media and online presence have become
synonymous with business and personal branding.
Take, for example, President Donald Trump. Never was there such a president who uses social media as much and with a personal brand. He was utilizing twitter even for major government announcements during his presidency.
Personal branding pushes the boundaries of business and marketing, even the government, onto the internet.
Many different professionals have moved to the online space to keep up with the moving times and state restrictions. Real estate agents, doctors, and lawyers are just a few that have had to reinvent how they brand what they do to gain customers, the personal brand is the easiest and most effective.
As we move into 2021, influencers and leaders are hopeful for the next 12 months to be better than the last. Indeed, the number of users, businesses, and government agencies that use the internet and personal brands will grow.
Where are you when it comes to social media and branding?
Having a digital presonal brand online, not only a choice but an absolute necessity if you have your own business.
Here are three things that you can do by yourself to start to have a digital personal brand.
Although websites are archaic and not as profitable when it comes to purchasing as landing pages or funnels, number one is a website. They are the basis of good search engine optimization. If you’re building a brand under your name try to search for your name for your domain, GoDaddy is a good choice.
Whether or not you like the platform, Facebook is the godfather of social media. Their search engine optimization is fantastic, keeping the same name as your website to dominate Google’s first page.
Press and articles
Reaching out to journalists or public relations companies who have relationships with the media will help you establish a footprint so that people can look you up and find you. Starting with these things, your brand provides value to people who read about you. They will find your social media posts and visit your website. Be sure to have a good about you section and represent how you can help people in your industry.
For more information on personal branding, feel free to reach out on these channels