Connect with us


4 Strategies by Cesar Cruz To Remain On Top In The Fashion Industry

The fashion industry is a battlefield for competition. You have local to global brands, wholesalers, retailers, and e-commerce stores battling to increase their market share. 

The beauty of fashion is that the demand is always there. Statistics show that millennials and generation z consumers have always prioritized their appearances. These consumers are constantly looking for aesthetic-forward pieces that will leave them looking their absolute best. 

In such a highly competitive market with a high demand for the best, it can be difficult for a startup to make a name for itself. Yet the good news is that it is possible. 

Read on to learn how Cesar Cruz remained on top in the fashion industry. 

About Cesar Cruz 

Cesar Cruz is an entrepreneur in the luxury menswear niche. He and his wife Natasha established Sebastian Cruz Couture in 2013. They started by selling pocket squares & men’s accessories. At the time, the pocket squares in the market were 16 by 16 silk or mesh materials. These pocket squares were always falling out of the pocket after styling. 

Cesar got the idea to sell hand-crocheted pocket squares when he went to pick up his wedding suit from his alterations person. While at the store, he saw the owner’s daughter’s hand-crochet pocket squares and immediately had the idea of selling them. 

Presently, Cesar has extended his product offerings to include jackets, cufflinks, scarves, vests, trousers, shoes, belts, bowties, and shirts. 

Cesar’s brand has been adorned with renowned personalities like Russell Wilson, Randy Jackson, Rami Malek, Ricky Whittle, and Nick Cannon. 

How Cesar remains on top of the fashion industry 

Strategy 1: Automate everything. From the onset, Cesar did not want a brick-and-mortar business. He built an e-commerce store and utilized social media for marketing. By setting up an online-exclusive store, he reached more customers than other brands stuck in the traditional brick-and-mortar. 

Strategy 2: Franchise. Franchising has its advantages and disadvantages. Some disadvantages include a lack of loyalty. Cesar found out that some people he signed up for the franchise only wanted to use the brand’s name to sell other stuff. On the bright side, the franchise strategy helped him develop his brand. Stores with Sebastian Cruz Couture were set up across the state and other regions like Europe. 

Strategy 3: Strategic partnerships. Strategic partnerships come with mutual benefits. For starters, you get to improve your competitive positioning. Also, you get to access valuable products that can boost your sales. Cesar recalls how he partnered with an entrepreneur from New York. The man had some high-quality fabrics, including a White Paisley fabric. Cesar’s wife, Natasha, used the white paisley fabric to create a dinner jacket. Later they posted Cesar wearing the white jacket with a yellow gold border pocket square and a golden Rolex watch. The picture was an instant hit as hundreds of clients pre-ordered the jacket. 

Strategy 4: Social media. From the onset, Cesar utilized social media to market his products. He says you won’t need to spend a dollar on marketing when you have your targeting on point and genuinely engaged. 

To Conclude 

Cesar’s Strategies have helped him turn his brand into a fashion empire. The brand has become internationally accessible and continues to deliver quality. Additionally, you can learn more about Sebastian Cruz Couture on their website

Ulyses Osuna has made his own unique advances to traditional PR-marketing activities to help his public relations endeavors succeed. He is one of six founders to be featured in an Inc Magazine article on "Millennials with a Thriving Business" and has also been featured in the Huffington Post as a 19-Year-Old dominating the PR space.

Advertisement defi

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

tezos and NFT tezos and NFT
NFT4 weeks ago

Beginners guide to NFTs: What are non-fungible tokens?

You have probably heard the word NFT hundreds of times so far. At first glance, you thought it only had...

Sports + Gaming2 months ago

What Motorcycles Are Good For Long Trips?

Motorcycles are all about freedom. But the question is: how often do we really go out there and enjoy the...

Executive Voice2 months ago

3 Ways Maternal Instincts Give Women In Leadership An Advantage

As the landscape of gender roles continues to be redefined, these 3 experts agree that their maternal instincts provide an...

Executive Voice3 months ago

The Queen of Title: How Powerplayer Rachel Luna is Disrupting the Title Industry Through a Modern Approach

Rachel Luna has made quite the name for herself within Texas’s title real estate business as the Title Queen and...

Executive Voice3 months ago

Nancy Almodovar: The Latina CEO Who is Disrupting the Status Quo of the Luxury Real Estate Market

It comes as no surprise that Nancy Almodovar, the CEO and founder of Nan and Company Properties, is one of...

Business3 months ago

How To Nurture Talent Within Your Business

Your business can only succeed with talented workers on the payroll. Luck and even strong economic conditions will only get...

NFT4 months ago

Solana’s value plummets below $98 due to a Wormhole Exploit

Many people thought blockchain technology was robust, secure, and virtually “unhackable.” However, the crypto world has faced several hacking incidents...

NFT5 months ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency5 months ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News5 months ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.