Connect with us


4 Ways a Search Bar Can Transform Your Website

If you’re building a website or simply looking to upgrade your current site, you might be interested in figuring out some of the best ways to give your users the best possible experience. Of course, that’s the best way to ensure that potential customers will make an order for one of your products or services.

One of the best ways you can improve their experience is by making it much easier for them to find the things they want the most so that their eCommerce search can be as short and convenient for them (and for you) as possible. And a great way to do that is to set yourself with an excellent eCommerce search bar. 

But what is that search bar going to do for you? Or, to be a little more accurate, what does a good search bar have the potential to do for you and your company or business website?

Show Users the Synonyms

Some of the better and more complex eCommerce search bars allow you to sort your product lineup based on the synonyms your potential customers have searched for.

For example, if your website sells clothing, users might look for corset tops on your site. In addition, if you have some items labeled as corsets and others as lace-up tops, the latter of these kinds of results might also apply to the potential customer’s search.

This could be especially helpful because corsets have been pretty trendy in the fashion world lately. People might now know all of the relevant labels your company is using to define your products or services. So not only does this help customers find what they want more quickly, but it also gets more eyes on more of your products.

Naturally, this situation doesn’t only apply to corsets or fashion, as it can apply to many eCommerce searches and transactions for your website and overall sales of your inventory.

Automatic Spell Correct

Some people are in the habit of typing so quickly that they accidentally misspell their searches. However, a great search bar on your eCommerce site could help users and potential customers find the items and services that they’re looking for more quickly.

eCommerce search bars with this kind of functionality can keep website users from being hit with a page that is completely void of results. 

In the best-case scenario, potential customers will realize they’ve made a spelling error and retype their inquiry into your website’s search bar. But in the worst-case scenario, without a solid search bar for your site, users might think you don’t have what they’re looking for. That could not only send them off your site but also boost your bounce rate.

Receive Search Analytics from Users

Something incredibly useful about an excellent quality search bar is its ability to send you information about what users have looked for. That can help you understand several things, from what items you should be restocking, how you should focus on your next marketing campaign, and what items and services have been the most popular or trendy in general.

This is extraordinarily useful, especially if you find yourself strapped for what your potential customers might be looking for when they land on your website and its landing pages. If you don’t have information other than view counts for some particular category or item pages, this could be incredibly helpful for your eCommerce site.

If you learn that sales for a particular item have gone up, you will generally know the popularity. But with an added search bar, you’ll also be able to track what keywords people use while they’re on your site. 

That allows you to get a better idea of why people are going onto your landing pages, what people want to see more of when they get on the site, and what other kinds of products or services you might want to offer that could serve well adjacent to these other ones that are already doing pretty well.

Pagination Instead of the Endless Scroll

Rather than having all of the products potentially related to a user’s search, there can now be multiple pages that break up the volume of items they’re looking at on time. At least that’s the case with a search bar that functions well.

In addition to lowering the likelihood that your site users will feel overwhelmed by too many choices, thus reducing the chances that they will want to purchase anything from you, you can also sort items based on popularity. Hence, potential customers are more likely to find what they need more quickly.

Something similar can be done if you have separate pages for each category of items that you’re offering on your website. However, rather than having all of your items together on one page, customers can find all the things you provide for a specific niche or item type by searching for a category.

Jacob Maslow is a Columnist at Disrupt Magazine. Based in the Middle East, he specializes in Journalism. He is the founder and editor of several news sites including Legal Scoops and Streetwise Journal.

Advertisement defi

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Social Media4 days ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment5 days ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt6 days ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt6 days ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech1 week ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice2 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice3 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance3 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business4 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Entrepreneurship4 weeks ago

Skylar Domine on His Bold Moves in the Entrepreneurial Realm and Overarching Mission to Help People and Communities

Many of today’s powerhouses managed to gain a solid foothold in the world of business and stand out in an...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.