fbpx
Connect with us

Marketing

4 Ways a Search Bar Can Transform Your Website

Published

on

If you’re building a website or simply looking to upgrade your current site, you might be interested in figuring out some of the best ways to give your users the best possible experience. Of course, that’s the best way to ensure that potential customers will make an order for one of your products or services.

One of the best ways you can improve their experience is by making it much easier for them to find the things they want the most so that their eCommerce search can be as short and convenient for them (and for you) as possible. And a great way to do that is to set yourself with an excellent eCommerce search bar. 

But what is that search bar going to do for you? Or, to be a little more accurate, what does a good search bar have the potential to do for you and your company or business website?

Show Users the Synonyms

Some of the better and more complex eCommerce search bars allow you to sort your product lineup based on the synonyms your potential customers have searched for.

For example, if your website sells clothing, users might look for corset tops on your site. In addition, if you have some items labeled as corsets and others as lace-up tops, the latter of these kinds of results might also apply to the potential customer’s search.

This could be especially helpful because corsets have been pretty trendy in the fashion world lately. People might now know all of the relevant labels your company is using to define your products or services. So not only does this help customers find what they want more quickly, but it also gets more eyes on more of your products.

Naturally, this situation doesn’t only apply to corsets or fashion, as it can apply to many eCommerce searches and transactions for your website and overall sales of your inventory.

Automatic Spell Correct

Some people are in the habit of typing so quickly that they accidentally misspell their searches. However, a great search bar on your eCommerce site could help users and potential customers find the items and services that they’re looking for more quickly.

eCommerce search bars with this kind of functionality can keep website users from being hit with a page that is completely void of results. 

In the best-case scenario, potential customers will realize they’ve made a spelling error and retype their inquiry into your website’s search bar. But in the worst-case scenario, without a solid search bar for your site, users might think you don’t have what they’re looking for. That could not only send them off your site but also boost your bounce rate.

Receive Search Analytics from Users

Something incredibly useful about an excellent quality search bar is its ability to send you information about what users have looked for. That can help you understand several things, from what items you should be restocking, how you should focus on your next marketing campaign, and what items and services have been the most popular or trendy in general.

This is extraordinarily useful, especially if you find yourself strapped for what your potential customers might be looking for when they land on your website and its landing pages. If you don’t have information other than view counts for some particular category or item pages, this could be incredibly helpful for your eCommerce site.

If you learn that sales for a particular item have gone up, you will generally know the popularity. But with an added search bar, you’ll also be able to track what keywords people use while they’re on your site. 

That allows you to get a better idea of why people are going onto your landing pages, what people want to see more of when they get on the site, and what other kinds of products or services you might want to offer that could serve well adjacent to these other ones that are already doing pretty well.

Pagination Instead of the Endless Scroll

Rather than having all of the products potentially related to a user’s search, there can now be multiple pages that break up the volume of items they’re looking at on time. At least that’s the case with a search bar that functions well.

In addition to lowering the likelihood that your site users will feel overwhelmed by too many choices, thus reducing the chances that they will want to purchase anything from you, you can also sort items based on popularity. Hence, potential customers are more likely to find what they need more quickly.

Something similar can be done if you have separate pages for each category of items that you’re offering on your website. However, rather than having all of your items together on one page, customers can find all the things you provide for a specific niche or item type by searching for a category.

Jacob Maslow is a Columnist at Disrupt Magazine. Based in the Middle East, he specializes in Journalism. He is the founder and editor of several news sites including Legal Scoops and Streetwise Journal.

Become A Crypto Expert

Categories

Recent Stories

Trending


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.