According to the National Association of Realtors, 52 percent of homebuyers begin their search for the greatest offers online. That’s why we decided to learn how to build a real estate website and take advantage of changes in purchaser behavior.
Real Estate Website Types
When creating a real estate website, there are primary categories to consider:
- Platforms for real estate brokers, businesses, and homebuyers. Private sellers and real estate agencies may use these sites to list homes and put adverts. They generate money by charging listing fees or transaction commissions.
- Companies and brokers may have their own private real estate websites. These websites are designed for a certain real estate firm or private agent and are heavily branded. They may then be divided into the following categories:
- individual webpages (for real estate agents who use a personal brand)
- niche internet sites (focused on selling a specific type of property)
- websites for groups (developed for a team of agents)
The most important aspects to have on a real estate website
Consider the characteristics that will be required to create a top-notch real estate website in 2022. Each project will have its own set of essential features, but we’ll go through the basics that will suffice for an MVP.
- Property descriptions may be added, removed, or edited.
- Insert images
- Places to add
- Analytical instruments
- Form for collecting leads
- Blog capabilities
- Listings on the Multiple Listing Service
For example: Bright MLS is a technology-driven company that provides listing data and services to real estate professionals. To get the most accurate and up-to-date listing information you have to enter the website with mls bright idx login.
- Detailed search with several filters
- Property listings with maps
- Photo gallery (carousel, slideshow)
- Map view
- List of comparisons
- Button to make an appointment
- Instant messaging
- Testimonials and social sharing
If you need help creating the website of your dreams – order quality real estate website development services. You can also turn to an offshore dedicated development team that will achieve all of your business goals.
As part of the MVP, you don’t need to create any more tools. However, the elements listed below will substantially aid in creating a positive user experience and closing business.
Calculator for mortgages. This functionality will be particularly handy if your target audience is Millennials. Most Millennials would rather rent than own. A mortgage calculator, on the other hand, may show that they will not spend more to purchase a home than they do to rent.
Videos in 360-degrees. In these times of social isolation, 360-degree and 3D films are ideal. Users may receive a thorough sense of a property and determine if it is worth viewing in person with their guidance.
Engine for recommending. Recommendation engines are useful tools for increasing sales and giving prospective consumers additional alternatives.
Concerns about the design
You should also consider certain real estate design considerations.
Speed. Your website should take no more than 5 seconds to load. However, for a project with a complicated architecture and a lot of content, this may be difficult, therefore you’ll need to work with your software development company to find a solution.
Navigation and usability. Users respond differently when purchasing a home or apartment than when making everyday purchases. Because homebuyers are making a significant investment, your website should function perfectly, have simple navigation to aid the buyer’s journey, and a well-thought-out sales funnel.
Colors. The colors you choose for your real estate website should evoke feelings of trust, stability, and trustworthiness. According to marketing psychology, white, blue, green, and orange are excellent options.
To better achieve your goals, you may find it helpful to hire a .net developer.
How can a Real Estate Listing website be made profitable?
There are three basic techniques to monetize your real estate website, each of which is employed by well-known real estate firms.
Fees for listing. For real estate markets like Redfin, listing fees are appropriate. This platform enables sellers to market their houses for a 1% charge, connect with a Redfin agent immediately, and sell as rapidly as possible with expert assistance.
Subscriptions. You charge customers a set monthly or annual price and enable them to post a restricted or infinite number of listings using this strategy. For example, HomeFinder costs $39 a month per user.
Paid advertisements. Craigslist (which may be thought of as a real estate platform) makes money by marketing advertisements and making them more visible to the intended demographic. Furthermore, you may combine the two preceding methods with paid advertisements and allow your customers and sellers to market their products on your platform.
The worldwide economic shifts brought on by the coronavirus epidemic should not be a barrier to real estate startup growth. People still need living quarters and areas to explore. Strategic thought, thorough research, and partnership with a reputable software development company will offer you a good chance of successfully completing your project.