With the changing times, it is easy for some of us to be left behind in the old ways of doing things. When that happens in business, it might cause loss of money and consequently the death of the company itself. The business world is also evolving. The internet has brought with it many new opportunities for entrepreneurs. It has become easier than it was to market products or services and even access international markets. Any business not utilizing this opportunity is losing a lot. More so because doing business online is taking over and it’s taking over by storm.
Cookie Robinson, an agency owner and brand strategist knows why many small businesses and brands are not growing today. She is the owner and CEO of CookieTruth Media Group, also known as CTMG, a digital marketing company that helps small business owners grow their online presence. Through growing their social presence, creating courses, generating leads, monetizing ad campaigns and helping increase scalability by solving the needs of small businesses and brands by utilizing relevant technology.
Here are some of the ways small businesses can keep up with the changing times and operate like big businesses.
As a small business looking to scale, having a website is crucial. A business without a website is as good as dead. It is an excellent platform to develop a brand and connect to your potential and current customers. The online presence that comes with a website gives your business credibility and establishes some trust with the customer. All those factors lead to more sales in the end.
Contrary to what some might think, developing a website does not require any expertise. You also do not have to use any of your money to do so as there are many free website builders available that allow you to develop the site yourself.
Another avenue of reaching even more people using a website is making it available through multiple devices. A recent survey done by Verisign and Merrill Research found that only 21% of small businesses globally with a website have a mobile version of their website. That means there are still more opportunities to be exploited.
Most business owners build their website not knowing many of the design and functional needs will be overlooked due to lack of experience. Through CTMG’s website development division, Tally Agency, a way to interrupt these inconsistencies was birthed. They created an A.I powered website generator that will build your website in under 1 minute and preview your work, and it will automatically be mobile friendly. With the agencies help you can then have customizations and features added to perfect what you’ve built.
- Social Media Marketing
Today, Billions of people in the world have social media accounts. That means your business has billions of potential customers on Facebook, Instagram, Twitter, Linkedin, Snapchat, and others. Facebook, for example, has over 2.41 Billion active users in a month. People spend many hours on social media; it would be crazy for any business owner not to want to tap into that.
Social media marketing is a great way to reach potential customers. Open accounts for your business on all platforms to maximize reach. Many entrepreneurs, however, may not have the time to prioritize managing and growing their social media accounts themselves. To solve that CTMG’s software division, iNTELLIGIZE, developed a practical solution, a social media management platform called, iNTELLIPOST, that brings tremendous ease to scheduling and auto-posting content as well as editable keyword-based content generation and analytics reporting all within the same platform.
For any business to grow, it is essential to let people know what products and services are being offered to attract customers. The internet has revolutionized the advertisement industry, and it is now cheaper than ever to run an ad campaign. In an ad campaign, you make a set of ads that talk about the same thing. The intention is to create awareness for a brand, making sales, and generating leads for the business.
With the billions of online users trafficking the internet every minute, the right ad campaign can be a game-changer for a small business. Types of online ad campaigns include Google AdWords, Facebook, Twitter, Instagram, and Linkedin ad campaigns. Some of these platforms, like Facebook, actually allow you to choose your target audience, so you can better control the interactions your campaigns have ultimately leading to increased revenue. CTMG has developed, built and managed ad campaigns helping client net profit 10x their original ad spend.
One of the best things about technology is that the more it advances, the more it makes things easier. Business automation is one of the awesome things that technology has made possible. Now you can delegate tasks, hold meetings, and manage your team more efficiently than before. An example of automation platforms that small businesses can use include, Zapier, IFTTT, ActiveCampaign, Leadformly, iNTELLIPOST, Google Ads, Grammarly, and more.
The world is changing in all aspects of life, socially, economically, and politically, do not be left behind. Let your business evolve; that way, you will end up increasing your revenue with each passing day. As a brand strategist, Cookie Robinson, has coached and developed processes of automation to suit each clients needs. “Although no two businesses are alike, the beauty of automation is it levels the playing field of what can be accomplished even with a small team, as long as it’s the right team”, says Robinson.