Email marketing is one of the most powerful tools when it comes to generating leads and driving sales. But email marketing can be challenging, especially with all the spam email that we receive every day. There are ways that you can use email marketing more effectively, though! If you want to know how marketers email get their customers to engage, read this blog post about 5 hacks for email marketing.
1. Send When You Have Something Valuable to Share
One of the most effective email marketing strategies is to send emails when you have something valuable for your readers. This could be a newsletter email that includes discounts or sales, or it could even just be sharing blog posts that are particularly helpful for your customers. The idea here is to focus on providing value in every email you send so subscribers don’t feel like they’re receiving spam.
2. Use Preheaders to Double the Length of your Subject Line
A preheader is an email marketing term for the text that displays under your email subject line. This can be used to increase email clickthrough rates, but it also provides you with a preview of what’s inside the email before people even open it! You can use this feature in two ways:
- Leave about 40 characters at the end of the subject line and then add more characters (or words) in your preheader so there are approximately 80 characters total.
- On mobile devices especially, you should double your character count by leaving 20 characters or less on the subject line and doubling them again in your preheader.
3. Keep your Emails Out of Spam Folders
Make sure email marketing email addresses don’t look like spam to email filters. Start off by not emailing people who haven’t given you permission to email them. If you have an existing list of email addresses, remove any that are no longer active or were moved to a spam folder somewhere along the way because they didn’t open your emails consistently.
Nowadays, it is very common for email marketing systems to include double opt-in sign up forms so that both parties agree before being added to each other’s lists. Spam email is the bane of email marketers around the world, and it’s becoming more difficult to prevent. The best way that you can avoid having your email end up in spam folders is by double-checking for errors before sending out any emails. Make sure there are no missing links or typos (like “to: firstname.lastname@example.org” instead of “cc: email@example.com).
4. Segment your Lead List
Email marketing is all about segmenting your email lists so that you can send personalized messages to the right people. Segmentation means grouping email users into categories based on their interests or other information, and then sending email campaigns that are relevant to them specifically. This will help improve open rates by increasing relevancy, which in turn increases clickthrough because recipients want to know what they’re getting when they read emails from specific segments of subscribers rather than just having a massive list of everyone who has ever emailed them in the past.
5. Show Behind The Scenes Sneak Peeks
Your email subscribers want to feel like they know your business on a more personal level. One of the best ways that you can promote this feeling is by emailing them with sneak peeks at new products or behind-the-scenes glimpses into how things work in your company. These emails are usually sent when there’s something big coming to email lists (like an upcoming launch), and these sneak peeks help generate buzz about what’s coming up next for customers who might be interested in purchasing it. People love seeing exclusive content, so make sure you send out email blasts regularly if you have them.