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5 Marketing Hacks That All Business Owners Desperately Need to Know

In marketing, there are a lot of techniques and hacks that can be used to make the marketing process easier. From creating marketing campaigns to finding new customers, marketing is all about using these tricks. In this blog post we will discuss 5 marketing hacks that all business owners desperately need to know.


1. Embrace Paid Social

It is shocking how many companies neglect marketing efforts on social media. Paid social marketing campaigns are a great way to reach out to customers, and they can be surprisingly affordable as well. The marketing world is changing, and it’s not just about social media marketing anymore.

Paid marketing has gone mainstream with the advent of Facebook ads and Google AdWords. Most business owners are ignoring this valuable resource, however, so if you can find someone to help you get started (or pick up some training), your return on investment could be huge. Paid advertising is a marketing hack that will save you time and money.


2. Leverage Established Distribution Channels

Advertising on social media can be expensive; marketing in print or television is even more costly. So, if you’re looking to cut costs and still reach your audience, leverage existing distribution channels. Use marketing hacks that will allow you to get the most bangs for your buck by taking advantage of marketing opportunities that have already been created at a lower cost than creating new ones from scratch.


3. Quick SEO

In order to keep your marketing machine running smoothly, you need to have an organized system in place that keeps track of all the different marketing initiatives that is going on at any given time. If you’re not using some kind of marketing automation software or tool, then chances are good that everything may be a bit disorganized right now. Keep things under control by making sure every part of your marketing process has been optimized for quick SEO and efficient management from start to finish.


4. Add Value

Adding value is marketing hack that will make your customers happy. Nobody wants to feel like they are just being sold to, even if you’re selling something great. If you want to stand out from the competition and get ahead of the game in terms of marketing success, then adding value should be at the top of your priority list.


5. Focus on the Benefits, Not the Features

Make sure you’re marketing the benefits of your product or service, rather than just running down a list of features. While it may seem like you’d be helping potential customers by sharing all these details about what makes your business special and different from others in the industry, this is usually not the case at all. In fact, you could easily lose them when they get bored reading through an endless set of facts and figures that don’t really say much about why they should buy from you over someone else in the marketplace.

The marketing world has changed a lot in recent years. Nowadays, marketing is all about listening to your customers and giving them what they want. Chances are good that if you’re not doing this already, then your marketing could be more effective with some changes made accordingly.

So those were the top five marketing hacks every business owner needs to know! Keep these tips and tricks in mind as you work on developing or expanding your current marketing strategy so that you can make sure it gets done right the first time around.

Don’t forget: Marketing isn’t always easy but it doesn’t have to be hard either; use these simple steps and start seeing results today!



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.



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