Did you know it is estimated that there are 201,117 dentists working in the US? This makes dentistry a highly competitive industry. So how can you stand out from the pack?
Part of that is building a digital presence, and that involves mastering SEO. Read on as we discuss how to create great SEO for dental practices.
Get Relevant Keywords
If you are already on an article about SEO for dental marketing then you probably already know how important keywords are. However, many people assume most keywords are created equal. Unfortunately, that is not the case.
When more people are searching for a keyword, the competition becomes higher. Therefore, it is not always best to go for the keywords with the most searches. Very often, you can have a lot of success with ones that have fewer searches but less competition.
One great way to find these lower volume, fewer competition keywords is to start using local SEO for dental searches. Add the place names of local towns and areas to your keywords. For example “Root canal treatment” could become “Root canal treatment in Tampa.”
Don’t just use this for keywords. You can also add location to URLs and page titles. Make sure you add yourself to local listings, such as Google Business.
One way to drive traffic to your website is to create content. This can be based around keywords or include them so that your work is picked up by search engines. Once people visit your site for help and advice from your content, you can try to convert them into leads.
Content is also great for sharing on social media. This can enhance your presence even further.
Backlinks are a link from one site to your own. They act as a recommendation for search engines. The more backlinks you have, the more websites are vouching for you, pushing it higher up the page rankings.
Building backlinks is tough and is usually done by creating content that goes on someones else’s website. However, not all backlinks are equal and ones from spam-filled, undesirable sites can actually do damage. If it sounds like a lot of time and effort, then hire a dentist marketing company to do this for you.
Optimize Your Site
There is no point in using dental SEO services if you don’t address your onsite SEO as well. This means making sure that your webpage is fast and speedy. It ensures people do not go elsewhere while waiting for the page to load.
You should also optimize for mobile. This means making a responsive website that changes text and image sizes when viewed on a mobile device.
Regular SEO for Dental Businesses
SEO for dental is not something you can do then forget about. These practices need to be regular occurrences, instilled in all of your digital activities. Before long you should come to build a strong SEO profile that starts to convert into leads.
If you enjoyed our article, there are many more on our site. From marketing to money advice, we can help your business grow in the digital economy!