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5 Steps to Building a Conversion Funnel That Will Grow Your Profits



In the marketing world, a conversion funnel is a set of steps that will lead your prospects to take action. How do you build one? How do you know if it’s working? This blog post will answer these questions and more. Follow along with me as I show you how to build an effective conversion funnel that will grow your profits.

Here are 5 steps that will help you grow your profits by building a conversion funnel:


Step 1

Set Goals for Each Stage in Your Funnel

Before even getting started on building your conversion funnel, you need to know what sort of goals you want to achieve at each level. How much is it going to cost? How many will buy? How long will they stay subscribed for? Setting specific and measurable goals for each stage in the process allows you to monitor where improvements can be made or if certain steps are not worth exploring further.


Step 2

Craft a Compelling Headline

How do you expect to have people want to continue down your conversion funnel if the first thing they see is a boring headline? How does anyone know what stage in the process they are at or even whether or not it’s worth continuing on? You need a compelling headline that will grab their attention and interest them enough so as to click through.


Step 3

Create a Clear and Concise Call to Action

How do you want to be contacted? How can they contact you and what information should they include about themselves? What benefit will this offer bring them or how will it make their lives easier? You need a clear and concise call to action that’s easy for the reader (or prospect) to understand.

Step Four

Make the Offer Appealing to your Target Market

You need a compelling reason as to why your prospects should take action immediately or else hang onto their wallets. How does your offer benefit them? How will it make their lives easier? How much do you value each person’s time and effort when they take action right away instead of waiting for the next email in the series to arrive.


Step Five

Set Up an Effective Landing Page In Order to Convert More Leads

What happens once this landing page leads people back into your conversion funnel? You need an effective landing page that shows how valuable each person’s time and effort truly are. Having an effective landing page means more people will be willing to take action once they’ve read your headline and call to action.



There are numerous alternative sales funnel strategies to try, from reverse-squeeze pages to book funnels. Regardless, these are all excellent strategies to find leads and help them get one step closer to making a purchase decision. Keep in mind that if you want assistance with sales funnels, you are not alone. There are organizations that can help you develop interesting and creative sales funnels to acquire your target audience.

Are you interested in trying out new funnels? Pro Speaker Funnels is here for you, offering ready-made funnels to grow your business! Contact us today and see how we can help you.


John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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