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5 Steps to Host a Successful Event

There are 5 steps to hosting your first successful event. When you host an event, it is important that you think about the 5 key things listed below. If you follow these 5 simple steps, then your event will have a higher chance of being successful!

Step 1

Have a Great Resource Library

You need to make sure that you have an extensive library of resources. There are many different kinds, so it is important that you know what your audience will want and need when they attend the event. Having plenty of books, pamphlets, samples or even DVDs for them to take home with them will be beneficial! It’s also great if you can get your hands on some giveaways like pens or lanyards too! 

If there are any sponsors involved in hosting the event (i.e., someone who has paid money for their logo/name to appear at the front), ask them if they would mind donating items such as these instead of having to purchase everything yourself.

Step 2

Make Sure the Event is Well Promoted

When you are hosting an event, it’s important that your audience knows about the date and location. You want to make sure everyone who would be interested in attending can easily find out all of this information.

There are many different ways to market your event. Here are some examples for social media promotion – Facebook events, Instagram posts, Twitter hashtags & LinkedIn groups. Also try email marketing or traditional print advertising too. If you have a big budget then feel free to go crazy with online ads on Google AdWords as well! But no matter what kind of promotion tools you choose, remember to stay consistent throughout the entire duration of your campaign! This way people will remember your event and will be more likely to attend.

Step 3

During the Event, Don’t Forget About Goodie Bags

You definitely do not want to forget about goodie bags when it comes time for the actual event itself. It’s important that you create something memorable (and useful) that people can take home with them after attending this special day. 

There are plenty of items you could include in these bags – stickers, pens, magnets & even water bottles would be great giveaways too. If there were any sponsors involved then see if they have anything leftover from their promotional events or displays they might have had at a previous trade show/convention because oftentimes companies don’t use every item provided to them. 

Step 4

Make Sure to Follow Up After the Event

After your event, you want to make sure that all attendees have received a personalized thank you email. This will not only show them how much their attendance meant but it also puts a smile on everyone’s face. You can even include links in these emails so people are able to quickly download any resources they might be interested in. If there were giveaways included with goodie bags then send another follow up email reminding recipients about this too.

Step 5

Have a Great Time!

The final step is to make sure that everyone who attended had an amazing time at your event. People will come back again and again if they have a great experience, so it’s important you put on a show worth remembering.

John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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