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5 Tips for Email Marketing: A Comprehensive Guide

Email marketing is one of the most important aspects to any email campaign. It can be difficult to know where to start, or what email marketing tips are most effective. That’s why we’ve compiled a list of 5 email marketing tips that will help you get started with your email marketing strategy. We’ll discuss how you can use email effectively in order to grow your customer base and keep them engaged with your brand!


1. Have a Prominent Email Sign up Bar on your Website

One email marketing tip is to have a prominent email sign up bar on your website. This way, you can entice people who visit and engage with your brand for the first time to sign up for email updates by having an email subscription box clearly visible right away. By doing so, they’ll be able to stay engaged with your company while also getting important updates via email.


2. Ask People to Reply

Enabling people to email you back is another email marketing tip that can be incredibly effective. When they reply to your email, it’s a good sign of engagement and signals that they’re interested in what you have to say! This will help move people along the buyer’s journey towards becoming a customer, or even just an active brand advocate by sharing your content on social media.


3. Create a Curiosity Gap

This email marketing strategy will encourage more click throughs and opens on your email, as there’s an element of mystery around what you’ll be discussing in the email itself. People want to know more about the content they’re going to receive, so make them wait for it. The curiosity gap is a marketing concept and technique popularized by Upworthy and other internet sites, which uses the reader’s interest to propel them from an intriguing headline to the real content. With a curiosity gap, you’re dangling what’s to come in front of your reader without giving away all the answers.


4. Make Everything Dynamic

It helps you get more email opens and clicks to make everything dynamic. That means that instead of just including a static email sign up bar, have it change periodically with different calls-to-action each time. This email strategy will keep people engaged while also showing them the benefits they receive from signing up for your email updates. In addition, this can encourage further engagement on social media if you use custom images in your emails as well.


5. Optimize Your Email Sending Frequency

Consistency is key when email marketing, which is why it’s important to optimize your email sending frequency. If you send too many emails at once, people will feel bombarded and overwhelmed by all of them. However, if you email too infrequently, people may forget about signing up for email updates from you entirely. For this reason, we recommend experimenting with different frequencies until you find the one that works best for your business model.

  • When should I release my next blog post?
  • How often should I be emailing my customers?
  • Is there a better time to reach out through email compared to others?
  • What types of content can I include in an email newsletter? 


It is one of the most important things to consider when it comes to email marketing. There’s no “one size fits all” approach, as your email sender frequency will depend on several factors including industry type, target market and product/service offered. 



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.



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