Connect with us

Executive Voice

5 Tips for Solopreneurs Looking to Achieve Six-Figure Success

Having first built his own thriving business, unexpected bumps in the road taught author and culture coach Lawrence Ellyard how to take success to six figures and then seven. Now he shares his next-level secrets with budding solopreneurs or established entrepreneurs. 


Author of nine books and CEO of the International Institute for Complementary Therapists (IICT)  Lawrence Ellyard has a successful track record at building business, firstly his own training and practices and then the IICT – a professional industry body that provides membership, insurance, resources, and a global community for complementary therapists working in over 1,100 modalities. 


With over 25 years of experience in the natural health industry, he was instrumental in developing the IICT’s operations within Australia and then internationally. Formerly the Director of The International Institute for Reiki Training, he has several years of practice as a Transpersonal Therapist and a Masters in Transpersonal Studies. Lawrence’s works have been endorsed by H.H.14th Dalai Lama, Dr. Masaru Emoto, and Jack Canfield. 


Start with why – vision and values


It was two and a half years ago that business really started to take off when Lawrence got really clear about his own personal values and vision. “Originally some staff members and I worked together to create the values for the company. Some liked one thing, others liked another, so it was a bit of a mish-mash, they weren’t really aligned to my life,” he explains. 


With help from a culture coach, he got real clarity about what was truly important to him as the company’s Founder. “As Simon Sinek said, you need to start with why,” Lawrence says, “so I put together three personal values of presence, contribution, and family – then 3 distinctions within each of those. Once clear about his own personal values, Lawrence recreated the company values and vision statement. “And then a really interesting thing happened – 80% of my team quit because they were no longer aligned with the company’s vision and values.”


Fail Fast and Often


Lawrence is a big believer that you should fail fast and often, “because you’re either winning or learning.” In terms of any ‘failure’ that proved a blessing in disguise, he describes the sudden loss of 80% of his staff as a “freak-out moment” at the realization that “We’ve got the ship, but we’ve got no crew, So who’s steering now?”. The good news for the IICT is that their departure paved the way clear for Lawrence to attract the team that was actually right for the company. “We now have the most wonderful people who are just so committed and so deeply invested in the business.”


That proved a real turning point for the IICT, the business has gone from strength to strength since then. The message, he says, is that if you’re really clear about what’s important to you, as Founder and CEO, and you’re able to bring what you find important and meaningful to your company and to your people. Then you’ll attract the right kinds of people who are fully enrolled in that.


Find the right team


Having found the right team two and a half years ago proved crucial towards the IICT’s survival during the pandemic. In April of 2020 “everyone pressed the panic button” says Lawrence. With the organization seeing 33% attrition in its membership, some immediate cutbacks had to be made for the long-term good.


“When the pandemic hit, we had to make all our staff part-time. We slashed hours, we cut costs, we had to do everything to stay afloat. We all banded together and took it on the chin because there’s a real deep sense of belief in what we stand for, and why we do what we do.”


Within 6 months, they had not only recovered the 33% lost members but then also achieved 40% growth on top of that. He attributes much of that to his team, as well as an increased interest in complementary therapy and the 1,100 modalities that the IICT recognizes and secures insurance coverage for. “There was more introspection during the lockdown, some people needing a new start due to redundancy, some realizing their true ‘Why’ lies elsewhere, and others looking to turn a hobby or side-hustle into a solopreneurship.”

Lead by example


Lawrence’s candor about that “freak-out moment” is very much in line with his belief that you should lead by example. “So many of the most important traits necessary to be a good leader – transparency, authenticity, vulnerability – these all shine through when you lead by example.”


Transparency has proved especially important during the pandemic. Being upfront with his staff helped foster their support. For authenticity, Lawrence compares good leadership to good parenting. “Teach by your actions, not just by what you say. Authenticity is the foundation to showing up completely in life.” And for vulnerability, he says at no point should be seen as a weakness. He references the work of Brené Brown who highlights the link between courage and vulnerability, which she describes as “having the courage to show up when you can’t control the outcome.”


Take the Leap


Above all, he advises to never let your fear of failure hold you back from pursuing your path toward becoming a solo- or entrepreneur. For him personally, Lawrence’s pivotal moment was after a miserable day at his 9-to-5 job in advertising, when he found he’d been served a hefty parking fine. At a spirituality class that evening, Lawrence came to realize that his traffic fine for having parked on the wrong side of the road facing in the wrong direction was a metaphor for his life.


Taking the leap is part and parcel for entrepreneurs, he says, citing the metaphor that an entrepreneur only assembles their parachute after having already jumped out of the plane. 

“You have to work things out. You don’t know how it’s going to work, but you have to be in the state of mind that it’s possible. I think that it’s incredibly powerful in business to be in the possibility mindset.”


“Failing fast is the learning, then you learn what doesn’t work. So then you can pivot really quickly, and see what does work. And whether that’s just split testing your social media or your

Google ads, or whatever – just try a new idea. And then just put it out to a portion of your customers to test it.”


Ultimately he says, “Courage is like a muscle. When you build courage, you build muscle. When you don’t do something because you are afraid, you weaken the muscle. Be courageous in all that you do, be strong.”


Sergio Centeno is the Founder of Influencer Clout, a digital marketing agency that has worked with clients like Jason Capital, Ryall Graber, Shawn Henry and more. He is a PR & Branding expert that helps brands and business owners establish credibility and awareness in the online space. He has consulted many major brands and entrepreneurs with growth strategies that have created world-class brands on the internet. He’s worked with numerous influencers with over 1M followers and many clients worth well over $100M; Sergio is known as Mr. Clout for the skills that he brings in building awareness in the online space. He can be found on all social media platforms @imsergiocenteno

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Meatsmith Team Snowboard Canada Meatsmith Team Snowboard Canada
Press Release4 hours ago

Beijing 2022: Grass-Fed Beef Protein Bar Meatsmith Partners With Team Snowboard Canada

Meatsmith – Official Partner Of Team Snowboard Canada For Beijing Olympics 2022 Toronto, Ontario – Meatsmith is proud to announce...

Disrupt Prime Video2 days ago

Top 3 NFT Projects under 1 ETH | NFT Disruptors Podcast

A non-fungible token (NFT) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger. NFTs can...

NFT6 days ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News4 weeks ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech1 month ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.