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5 Tips On How to Correctly Pitch to a Song to Spotify Playlist Curators

In today’s era of streaming in the music industry, one of the biggest trends to surface has been marketing through Spotify playlists. While some independent curators charge for slots on their lists, others just curate their playlists for pure enjoyment. Although the process of pitching to curators and getting placed can often time seem like a drag, the results can be impeccable. The main problem I see with many managers and artists is that they shoot a thousand emails to a thousand different curators while missing some vital pieces of the pitching process.

Here are 5 tips to hopefully make the process a little less painful

Tip #1: Don’t send mass emails!

This is probably the worst mistake I have seen artists make. To avoid sending a thousand individual emails, some artists will simply just stack the same email with a number of different addresses. This is not a great way to do it at all. Curators can easily tell when you’ve sent a mass email and normally won’t even consider your track because of it.

Tip #2: Be specific!

One of the biggest mistakes I see artists and managers make while pitching to curators is being too general in the email. Something like “Hey, I came across your playlist on Spotify and thought my song would fit great” won’t cut it. One of the most helpful things you can do is be specific as to why your song would fit on the playlist. Maybe tell the curator how you came across his list, how you sound like an artist already on there, or something like that.

Tip #3: Give Compliments

This is a step almost 99 percent of artists and managers miss. I highly recommend giving the curator a compliment when submitting your song. This sets a nice tone and can easily win some brownie points. Don’t go overboard, just be kind.

Tip #4: Give Context!

I can’t stress the importance of giving context when pitching your song. Having a story behind your music brings it to life. It makes it real. By relaying your story to the curator you are opening a door for an emotional connection to the song. A lot of modern day decisions are based heavily on emotion.

Tip #5: Establish Relationship First

A key step to building your playlist volume up on Spotify is to become close with curators. If you can be friends with the curator take that opportunity. I’ve seen artists get on New Music Friday just from personally knowing a curator.

Final Thoughts

The process for building up a base of playlists on Spotify can be challenging, but the benefits are super important. When you stack up playlists you have a lot better shot of making Spotify’s own playlists and in-betweens like Discover Weekly. It’s all about the algorithm.

Christian Anderson (also known as the artist Trust'N) is a force in the world of Marketing and PR. He is currently the youngest member of the Forbes Communications Council. After marketing his own hip/hop album "Lapse" to #12 in the world on the iTunes charts, he decided to offer his services to help artists and entrepreneurs as well. As an entrepreneur, Christian was exposed to the field of Public Relations through his desire to verify himself on Instagram. After acting as his own manager, he was able to produce impeccable results and completed the task he set out to do. Christian took that experience and started working as a freelance PR for other artists & entrepreneurs with the desire to provide them with the same successful results. After impressing the CEO of Bentley Records in NYC, he was offered the position of Executive Director of Public Relations, being the youngest ever to be given the opportunity. He worked beside Luca Dayz at Bentley Records for a year and then decided to pursue a new opportunity working beside Jeremy Cohen, the owner of Preach Management, Preach Records, and Preach Media Group. Driven by his success, large connection base, and drive to win as an artist & entrepreneur he founded Lost Boy Entertainment Co. to provide artists, entrepreneurs, and businesses the same services he had to scratch and claw to find himself. Being the founder and original Lost Boy, Christian serves as the company’s CEO and Director of Public Relations & Management. He is an incredible artist, motivator, leader, businessman, and entrepreneur leading Lost Boy Entertainment into the future. At the young age of 21, he is currently making major contributions to help musicians, artists, businesses, and entrepreneurs flourish in the global economy.

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