6 techniques to differentiate yourself from the competition. If you think competition is your biggest problem, you may well change your mind. It’s scary and heady, but it’s not the reason for all your questions.
Instead of looking at what your neighbors are doing, it’s time to look at the big picture and ask yourself what your customers’ real needs are and what paths haven’t yet been taken.
We help you by giving you today six techniques to help you stand out from the competition.
1. Refocus on your customers
You may be so focused on standing out that you’ve forgotten the most important thing: your customers. To make a difference, you already need to be clear about the promise you can make.
What do you want to bring to your customers? What results do you hope to achieve for them? This simple question can already make a difference. It will also allow you to deliver a clear message, focused on the expected benefit for your future customers.
2. Highlight your journey
Branding, or personal branding, if you are independent, is crucial to highlight your track record and how it gives you legitimacy. Thanks to it, you can show your audience that you share or have shared their problems and that you have developed solutions with full knowledge of the facts.
What’s more, your story makes you stand out because every journey is unique. Sharing this allows your prospects to identify themselves, but also will enable you to communicate on a more emotional level, which is essential in any marketing strategy.
3. Position yourself where no one else is
It is not necessarily a question of innovation, but instead of diverting the usual practices so as not to place oneself on the same level as one’s competitors. This is known as the Blue Ocean strategy. This is, for example, what eBay has done with e-commerce. Instead of being a marketplace like any other and having to continually drive prices down, the site has innovated with the concept of auctions.
In the same way, Apple does not target an audience of computer scientists or hackers, but on the contrary, an audience of either professional looking for efficient tools, or people who are not comfortable with computers. Changing the point of view is sometimes the best way to stand out from the crowd.
4. Know your strengths
It is always seen as a lack of modesty to (also) highlight its qualities. But it is nevertheless essential to sell, convince, and attract people to yourself. A simple technique to determine them is to ask. You can ask your customers or prospects to find out what they prefer about you or your company.
The words you use are essential for your communication. They say a lot about who you are and can be reused in your sales pages or about pages, for example.
5. Stay on top of the customer experience
Your customers are your most excellent ambassadors and potentially your biggest hindrance. Successful customer experience can help you build loyalty among your buyers, train them to create positive word-of-mouth about your business.
Conversely, negative reviews have a strong resonance that can significantly damage your reputation and deter future customers from calling you.
Always take care of the customer experience, both online and offline. Likewise, be smart and optimize it by segmenting your audience.
Depending on the data you collect, you can then offer content that is more relevant and likely to bring more value to your customers or prospects.
6. Listen to what you have to say
It is your customers or prospects who speak best about you and the experience you offer them. Always stay tuned. The feedback they give you is valuable. Both to refine your positioning and to identify what they particularly appreciate about you and what constitutes your trademark.