Many people are intrigued by the daily routine of young and budding entrepreneurs. The curiosity of a lot of people is aroused by how young entrepreneurs deal with their daily lives. Plenty of individuals are asking how they started their business or the challenges they’re facing as young entrepreneurs. People want to learn the steps that they take, the habits that they’ve adopted or the things that they did in order to be successful in their business endeavors.
This is the goal of the Dickens brothers of California. Eriksen and Soren Dickens are the founders of Hustle Hive TV, which is an educational platform on YouTube that shares knowledge about the different facets of entrepreneurship. Through their lenses, they want to document the lives of young entrepreneurs and share it with a wide range of audiences to inspire others with similar mindsets. The content they produce hopes to humanize and humorize the entrepreneur lifestyle while adding educational value to the lives of others.
The Dickens brothers are known for producing documentary films like “Dirty Toes” and “Magic in the Lane”, both documentaries about entrepreneurs who’ve overcome adversity in their lives to get where they are today. The brothers are drawn to making films about young, hustling entrepreneurs because it’s so relevant to who they are.
“Telling stories through documentary-style filmmaking is our greatest passion. We have been making films since we were 10 years-old. So, now, we want to tell the stories of young entrepreneurs and show the highs and lows that they encounter every day to reach their goals and become successful,” Soren Dickens explains.
The Dickens Brothers
Eriksen and Soren grew up in the so-called Cowboy Capital of the World – Oakdale, California. It is a small, cowboy town located in the Central Valley of California.
Since they were 10 years old, they have been fascinated with making films. They started
making home movies using their mother’s VHS recorder and even made their own costumes and props. This love for filmmaking persuaded them to establish their own production company in 2016, called Platinum Peek, while both were still in college at California Polytechnic State University. A year later, they established Peek Wedding Films, a brand that specializes in unique wedding videography.
Founding of Hustle Hive TV
Eriksen explained that as business-minded filmmakers, they are always looking for interesting people to tell stories about and so they looked around them and found the perfect people. The brothers currently live in San Luis Obispo and have immersed themselves within a broad network of young entrepreneurs on similar paths.
“As young entrepreneurs, we realized that our lifestyle is quite unique compared to most people. Up until this point, all of us had been relatively quiet about our ventures—working hard but working in the dark,” says Eriksen.
They reflected and realized, why not share the successes and challenges that they, and so many other budding entrepreneurs face on a daily basis? “We realized that a central part of being able to retain knowledge, is being able to share knowledge—to educate others,” he added. This reality became the laying foundation for Hustle Hive TV.
Who is a Hustler?
As defined in the dictionary, a hustler is an enterprising person determined to succeed. They are hard-working people who know how to get around problems and make money. This best describes Eriksen and Soren and their peers. They are a group of normal guys living in San Luis Obispo, California pursuing different goals, but with the same intensity and drive.
“The cool thing about Hustle Hive,” Eriksen Dickens says, “is that you’re able to get so many different perspectives. Because there’s a handful of us involved, one day you might get tips on app marketing, the next day you might learn something about filmmaking. One day you might learn about the importance of keeping a healthy mind as an entrepreneur, and then the next day you’ll learn about real estate investing. But the underlying theme in all this is centered around what makes us human. At the end of the day, we’re human beings and face adversity like everyone else. By showing this, I think it demystifies the whole entrepreneurial lifestyle and makes it more obtainable for people.”
Inside the Hustle Hive, they have content creators, app developers, sales professionals, market insiders and serial entrepreneurs who have created several streams of income.
Brett Foreman, the founder of the San Luis Obispo based mobile app called Kick-it-Points and a co-star on Hustle Hive TV, says of the platform: “Not only has it helped grow my business within the community, Hustle Hive TV has allowed us to educate both businesses and young entrepreneurs looking to learn more about digital advertising.”
What do they do?
Eriksen explained that they peek into the daily lives of young entrepreneurs who experience the highs, the lows and everything in between. “It’s not always sunshine and rainbows on the road to complete financial freedom! There are bumps along the road and sometimes you encounter detours, so we want to show that despite the circumstances, these young entrepreneurs continue to push forward until they reach their goal,” he continued.
Soren added that they will show the behind the scenes of the lives of entrepreneurs which will cover their struggles, successes, and everything that they have been facing in the past several years. “We are going to show it through reality content, value-driven content and a little bit of entertainment,” he noted.
In a nutshell
The Dickens brothers are not only using filmmaking as a platform to tell stories, they’re also utilizing the medium to inspire young entrepreneurs to continue moving towards their dream of financial freedom. Starting a business is not easy. It takes a lot of commitment and dedication, but with that persistence, it is obtainable. This is why they established this educational platform—to inspire young and budding entrepreneurs to not give up on their dreams.
To learn more about the lives of young entrepreneurs, please follow the Dickens brothers on Instagram at @hustlerhousetv, @sorendickens, @eriksenwdickens, and @platinumpeek.
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