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7 Email Marketing Tips You’re Probably Missing

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Email marketing is one of the most important parts of marketing your business. Email campaigns offer a more targeted form of communication, which can help increase sales and generate leads for your company. Email marketing also provides you with an opportunity to show off who you are as a brand, providing information that may not be available on social media or your website. Email newsletters can also serve as a platform for sharing blogs content and other updates from within the organization. In this blog post we will discuss 7 Email Marketing Tips that you’re probably missing out on.

 

1. Collect Email Address Everywhere

Email addresses should be collected from everywhere, including social media and your website. If you’re on a platform like Facebook, disable the “share” button to prevent people from sharing your email address without giving them permission (you can still provide an incentive for signing up with something they’ll get in return).

 

2. Test Different Sending Days and Times

Email campaigns can also serve as a platform for sharing blogs content and other updates from within the organization. The act of sending out an email campaign can take some time, so testing different days and times to see which will work best for your business would be advisable depending on what you’re trying to achieve with that specific campaign.

 

3. Optimize your CTAs

Email marketing is a great way to increase sales and generate leads for your company. Email campaigns offer a more targeted form of communication, which can help drive people back to the website or store you’re trying to promote. Make sure that all CTAs (call-to-actions) on emails are optimized so that they will work properly when someone clicks on them.

 

4. Use Buttons Over Links

Email marketing also provides you with an opportunity to show off who you are as a brand, providing information that may not be available on social media or your website. Email newsletters can also serve as a platform for sharing blogs content and other updates from within the organization. Buttons often perform better than links because it’s easier for people to click what they want without having to type in any address.

 

5. Reward Loyal Customers

Email campaigns can also serve as a platform for sharing blogs content and other updates from within the organization. Email marketing provides you with an opportunity to show off who you are as a brand, providing information that may not be available on social media or your website. Email newsletters can also serve as a platform for sharing blogs content and other updates from within the organization. Reward loyal customers by giving them exclusive offers through their email inboxes so they continue coming back to see what’s new in your business.

 

6. Make your Emails Valuable

Make your emails valuable to the reader by giving them content that they want and need. Make it a habit to tailor each email campaign so that you’re sending out relevant information, because everyone hates being spammed with irrelevant messages. This will help avoid people marking all messages from you as spam.

 

7. Keep Your Emails Short

Email marketing is one of the most important parts of marketing your business. Email campaigns offer a more targeted form of communication, which can help increase sales and generate leads for your company. One thing to keep in mind when you’re writing emails is that people want valuable information quickly from them, so make sure they are short enough to read on their phone or mobile device without scrolling around excessively.

 

 

John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.

 

 

 

John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.


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