Facebook is the most popular social media network on the planet. Facebook has also become a profitable marketing channel for business owners who are looking to grow their audience and increase revenue.
A Facebook business page is a great tool to help you get in touch with your audience and increase profitability. Facebook Ads are an easy way to reach people who might not know about your business yet, but Facebook is always changing the rules around how Facebook Ads work.
These 7 Tips will help you dominate Facebook ads for whatever your goal may be.
1. Create Unique Ad Sets For Each Audience
Facebook is an effective marketing channel because Facebook Ads give you the ability to reach people who might not know about your business. Facebook Ads are also a profitable, low-cost way for businesses of all sizes and budgets to get in front of their target audience.
2. Deliver Messenger Ads to Attract Giveaway Participants
Facebook has the capability to deliver Facebook Ads directly into your customer’s messenger inbox. Now, Facebook is testing giving users an additional incentive in exchange for signing up for a business’s giveaway by delivering Facebook ads that will give them updates on how they are advancing through the steps of entering their giveaway entry. Facebook has also tested Facebook Ads in Messenger to encourage people to install a business’s app.
3. Create Facebook Ad Carousels
Facebook offers another form of advertising that is both highly engaging and mobile friendly: Facebook carousel ads. This type of Facebook ad format can be used for almost any goal, but it’s particularly effective when you want to build awareness or drive traffic back to your website with the right mix of imagery and copy. Facebook Carousel Ads are an easy way to tell a story about your business without having to create separate Facebook ads. Businesses can create one ad and show different views of it in the Facebook Audience Network, native Facebook feed, Instagram or Audience Network mobile app. Facebook Carousel Ads are best for products or services that have a high-value proposition and an emotional connection to your audience.
4. Use Facebook Lookalike Audiences
Facebook lookalike audiences use Facebook’s powerful algorithms to create a new audience that looks like your original one. Facebook will search for people with interests and behaviors similar to the ones in your original target audience, and show them ads just as if they were part of your initial group.
5. Use An Appropriate Ad Budget
Facebook Ads work best when you have an appropriate Facebook advertising budget. Facebook offers a variety of ad formats from CPM to CPC, and those who are new to Facebook marketing often find it difficult to know which format is right for them. You should always start with the lowest possible cost-per-thousand impressions (CPM) as your initial Facebook Advertising Budget in order to test this form of digital marketing before moving up the ladder if necessary or desired. Facebook also offers several Facebook ad formats, so Facebook advertising can be tailored to match your budget and marketing goals.
6. Use Short Headlines
Facebook allows you to use up to 116 characters in your Facebook Ads Headlines. Facebook ads with a shorter headline and just one sentence have been shown to outperform Facebook ads that are longer, so be sure not to include too much information or detail.
7. Generate Lead Form Ads
Facebook Lead Ads are Facebook ads that generate leads from Facebook users who have visited your website, but haven’t converted into paying customers. Facebook Lead Ads serve as a more advanced form of retargeting and can be an effective way to generate sales on Facebook if you know how they work. It can be used to generate leads for Facebook contests, as well as lead generations. Facebook has recently modified its lead generation ads so that people can enter into a contest without being tagged in the post; this change will help Facebook advertisers reach Facebook users who may not have been following them before.
I hope these Facebook Ads Tips help you get better results from your Facebook advertising efforts.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.