Connect with us
Apply Now

Social Media

7 Facebook Ads Tips

Facebook is the most popular social media network on the planet. Facebook has also become a profitable marketing channel for business owners who are looking to grow their audience and increase revenue.

A Facebook business page is a great tool to help you get in touch with your audience and increase profitability. Facebook Ads are an easy way to reach people who might not know about your business yet, but Facebook is always changing the rules around how Facebook Ads work.

These 7 Tips will help you dominate Facebook ads for whatever your goal may be.


1. Create Unique Ad Sets For Each Audience

Facebook is an effective marketing channel because Facebook Ads give you the ability to reach people who might not know about your business. Facebook Ads are also a profitable, low-cost way for businesses of all sizes and budgets to get in front of their target audience.


2. Deliver Messenger Ads to Attract Giveaway Participants

Facebook has the capability to deliver Facebook Ads directly into your customer’s messenger inbox. Now, Facebook is testing giving users an additional incentive in exchange for signing up for a business’s giveaway by delivering Facebook ads that will give them updates on how they are advancing through the steps of entering their giveaway entry. Facebook has also tested Facebook Ads in Messenger to encourage people to install a business’s app.


3. Create Facebook Ad Carousels

Facebook offers another form of advertising that is both highly engaging and mobile friendly: Facebook carousel ads. This type of Facebook ad format can be used for almost any goal, but it’s particularly effective when you want to build awareness or drive traffic back to your website with the right mix of imagery and copy. Facebook Carousel Ads are an easy way to tell a story about your business without having to create separate Facebook ads. Businesses can create one ad and show different views of it in the Facebook Audience Network, native Facebook feed, Instagram or Audience Network mobile app. Facebook Carousel Ads are best for products or services that have a high-value proposition and an emotional connection to your audience.


4. Use Facebook Lookalike Audiences

Facebook lookalike audiences use Facebook’s powerful algorithms to create a new audience that looks like your original one. Facebook will search for people with interests and behaviors similar to the ones in your original target audience, and show them ads just as if they were part of your initial group.


5. Use An Appropriate Ad Budget

Facebook Ads work best when you have an appropriate Facebook advertising budget. Facebook offers a variety of ad formats from CPM to CPC, and those who are new to Facebook marketing often find it difficult to know which format is right for them. You should always start with the lowest possible cost-per-thousand impressions (CPM) as your initial Facebook Advertising Budget in order to test this form of digital marketing before moving up the ladder if necessary or desired. Facebook also offers several Facebook ad formats, so Facebook advertising can be tailored to match your budget and marketing goals.


6. Use Short Headlines

Facebook allows you to use up to 116 characters in your Facebook Ads Headlines. Facebook ads with a shorter headline and just one sentence have been shown to outperform Facebook ads that are longer, so be sure not to include too much information or detail.


7. Generate Lead Form Ads

Facebook Lead Ads are Facebook ads that generate leads from Facebook users who have visited your website, but haven’t converted into paying customers. Facebook Lead Ads serve as a more advanced form of retargeting and can be an effective way to generate sales on Facebook if you know how they work. It can be used to generate leads for Facebook contests, as well as lead generations. Facebook has recently modified its lead generation ads so that people can enter into a contest without being tagged in the post; this change will help Facebook advertisers reach Facebook users who may not have been following them before.

I hope these Facebook Ads Tips help you get better results from your Facebook advertising efforts.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.