Social media is an important social marketing tool that has helped many businesses grow their brands. With social media, you can reach a large audience and build your brand for free. If you are looking to expand your social media strategy, then this blog post will give you 9 social media tips to help keep your business brand in line.
1. Implement Facebook Open Graph Tags
Open Graph tags are a social media feature that allows you to add rich data to your Facebook page. With this, your site will pop up in people’s social networks and show links back to more of the content on your website. Open Graph tags allow you to specify all sorts of things about what kind of data should be shown when someone clicks on the link for your company’s social profile or posts an update with one of its social profiles tagged.
For example, you might have a social profile about your company’s latest product. You can use the open graph tags to specify what types of updates should be shown when someone clicks on that social profile link or posts an update with it tagged. Add in any relevant keywords and then click ‘Save’. Now, whenever people search Facebook for topics related to those keywords or visit pages containing them – including yours – they’ll see your social media content too.
2. Optimize the Description
One of the social media tips is to optimize your social media description. You can do this by adding keywords and phrases related to what you are posting about in order for viewers who see it on search engines or social networks like Facebook, Instagram, Twitter, etc., will be able use that information when looking at your content. This also helps with SEO.
3. Mute Trolls on Facebook
One social media tip is to mute trolls on Facebook. It can be frustrating when you are looking at your social media timeline and see the same person posting comments that do nothing but criticize what others have said or post things just for the sake of being controversial, which puts a damper on everyone’s day. Thankfully, social platform Facebook has a way to address these social media trolls.
4. Include GIFs in Tweets
One social media tip is to include GIFs in Tweets. A great way to get your message across on social channels like Twitter and Facebook is with a GIF, according to social marketing experts.
GIF is a social media go-to because it’s short, sweet and typically less than six seconds long,” says social marketing consultant Leslie Samuel. “It can capture an emotion or feeling quickly and easily without the use of words.”
5. Create LinkedIn Connections on the Spot
Another social media tip is to create LinkedIn connections on the spot. If you are a business, then it’s important that you create as many connections in your social networks as possible because it allows for more opportunities and opening doors of communication with potential clients. However, most people don’t want to spend their time on social networking sites like Facebook or Twitter looking ahead for someone they may be able to connect with.
6. Take Advantage of Video Content in your Strategy
One social media tip is to take advantage of video content in your strategy. The social networks that are most popular for video content right now are YouTube, Facebook and Twitter. It’s important that you take advantage of this because as the popularity of social networks continues to grow, so will the demand for video marketing opportunities.
7. Automate the Right Way
When social media marketing, it’s important to automate the right way. You want your social networks posts to be as consistent and reliable as possible for your audience so that they know what time you post content day in and day out without having to follow all of them individually.
8. Consider the Latest Trends and Changes
Always keep up with social media trends and changes in order to increase the success of your social marketing strategy. The social networks change often, so it’s important to know what you can expect.
9. Have a Clear Goal
Before you start social media marketing, it’s important to know what your goal is. You need a clear understanding of why you are doing social media marketing and how that will help with the success of your business in order for it to be successful as well.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.