Connect with us
Apply Now

Social Media

Facebook Ads Tips: 7 Ways to Get More ROI from your Ads

If you’re new to Facebook Ads or if you’ve been running Facebook campaigns for years, it’s always helpful to get some Facebook ad tips. Facebook ads have changed a lot in the past few years and there are many different strategies that can help increase your ROI on Facebook advertising. Here are 7 Facebook ads tips that will help you find success with your next Facebook campaign.


1. Accompany Ads with Landing Pages

Facebook ads will place your call-to-action right in front of a potential customer. To help convert these visitors, Facebook recommends that you have a landing page for each ad campaign and use the Facebook Pixel to track conversions on channels outside Facebook.


2. Retarget Your Contest Entrants on Facebook

Facebook ads can be used to promote a contest or sweepstakes and are typically run as an ad that asks people for their email address. Facebook recommends retargeting these entrants with Facebook Ads by running the same campaign targeting these customers, but this time offers them something of value instead of asking again for their email.


3. Ask the Right Questions Before Planning your Facebook Ad Budget

Facebook ads are a great way to reach potential customers, but Facebook recommends asking the right questions before planning your Facebook ad budget. When creating Facebook Ads campaigns, consider what you’re trying to achieve with the campaign and then ask yourself these two key questions:

What is my marketing objective?

How much am I willing to spend on this Facebook Ad Campaign?


4. Increase your Prices

Facebook ads suggest increasing your prices to take advantage of higher conversion rates. Facebook recommends testing a pricing tier that is at least 25% more than the lowest price and see if you can’t increase conversions by at least 20%.


5. Use High Quality Ad Design

Facebook ads are a great way to grow your business, but Facebook recommends that you use high quality ad design. Facebook gives these recommendations for designing Facebook ads:

  • Use the complete width of the feed with visuals on both sides
  • Include graphics and videos in your post (with captions)
  • Make sure it is easy to understand what’s being sold by including descriptions or tags near text/images about price, availability, shipping details etc.


 6. Spice up your Ads with Emojis

Facebook ads can be enhanced with the addition of emojis. Facebook suggests testing different emoji placements in your ad design to see which ones draw more attention or conversely, get eliminated because they don’t perform as well as others.


7. Don’t Give Up Too Early

Facebook ads are a great tool for growing your business, but Facebook recommends that you don’t give up too early. Facebook says “It takes time to see any progress with Facebook Ads.”



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.