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7 Incredible Social Media Marketing Ideas, Strategies & Tips

It’s no secret that social media is one of the most important marketing channels out there. There are more than a billion people on Facebook, and Twitter has over 200 million active monthly users. However, it can be difficult to know where to start when developing a social media marketing strategy for your business. That’s why we’ve compiled 7 of our favorite ideas into this blog post.


1. Create a Facebook Event to Promote an Upcoming Product Launch

Social media marketing is all about engaging with your audience, and one of the best ways to do that is by creating a Facebook Event for an upcoming product launch. This will not only encourage new fans and followers to engage, but it can also help you build buzz around your events


2. Be active on Twitter

Social media channels are so effective because they’re dynamic. You don’t need to wait until someone asks a question before addressing it (like in email). Your customers might be tweeting questions or comments while you’re asleep. Be sure to respond as soon as possible when people reach out online via social media platforms like Twitter.


3. Take Advantage of Instagram Hashtags

Hashtags have been key for discovery on other popular networks like Tumblr, Google+, and Twitter. Instagram has a lot of users, too – more than 300 million people log on to the site every month. Take advantage by using relevant hashtags for your business when you post photos or videos.


4. Use Social Media Ads

Social media marketing doesn’t always have to be free, we’re not suggesting that you need to spend thousands of dollars each day if you don’t want to. However, it can definitely help boost brand awareness (which is priceless). Social networks like Facebook offer advertising platforms so businesses can promote their content across the network at an affordable price.


5. Run Instagram Contests for Free Products and Services

Social media contests are a great way to get more people involved in your brand. Social networks like Instagram and Facebook have robust features that make it easier than ever before for you to engage with customers, promote new products or services, and gather feedback about what your audience wants.


6. Post a Creative Status Update on Facebook using GIFs

Social media platforms are dynamic, and they’re always changing to make it easier for you to reach your audience. One example of this is the introduction of GIF posts that allow users to share animated images with their friends across various social networks including Tumblr, Twitter and Google+. While some may say “moving pictures” aren’t ideal for business purposes, we think there’s definitely an exception when done correctly. The best way to do this is by creating eye-catching graphics or videos that capture audiences’ attention.


7. Create Native Ads on LinkedIn

Social networking sites like Facebook offer advertising opportunities as well – but not all social networks are the same. Social media marketing on LinkedIn is a powerful tool to reach business professionals who aren’t interested in seeing ads from retailers or other businesses that don’t relate to their work interests.


John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.



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