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9 Marketing Strategies for Authors using Kartra

What marketing strategies can authors use to promote their books and increase sales? This is a question that many new and experienced authors ask themselves. One marketing strategy that you should be using is Kartra, an app for marketing on social media. In this blog post, we will discuss 9 marketing strategies for Authors using Kartra!

Publishing a book is no easy task. It takes time, effort, and money to get your work out into the world for people to read. So how do you go about marketing it? There are many marketing strategies that can be used by authors to promote their books and generate sales.


Strategy #01

Create a Book Trailer

A great way to promote your book and engage with potential readers is to create a book trailer. A book trailer is a short video that promotes your book and captures the essence of what it’s about. It can be used to generate interest in your book and encourage people to check it out. There are many tools and services available online that can help you create a professional-looking book trailer.


Strategy #02

Set Up a Website or Landing Page for your Book

Another great way to promote your book is by setting up a website or landing page for your book. A website or landing page will give you a marketing platform to reach out to potential readers and let them know about your writing work. You can include information on the story behind the novel, testimonials from people who have read it, reviews by other authors or critics, etc.


Strategy #03

Set Up an Email List

An effective marketing strategy is to set up an email list so that you can contact interested individuals whenever there’s news regarding your books or projects. This way, when you do release new material they are notified through their preferred method of communication (email). It doesn’t matter what form of content you produce—whether it be novels in paperback format, ebooks, or audiobooks—you can set up an email marketing list to help you promote your work and stay connected with readers.


Strategy #04

Promote on Social Media

One marketing strategy that all authors should be using is Kartra. The app for marketing on social media gives you a variety of ways to reach out to potential book buyers through different types of content and engagement tools. It also offers powerful analytics so you know which marketing strategies are working well and where things need improvement. With Kartra, generating interest in books becomes easy.


Strategy #05

Set Up Author Profiles Online

Another way that authors can market their books is by setting up author profiles such as Facebook pages, Twitter accounts, Goodreads pages, etc. This gives you a place to provide potential readers with more information about your writing and connect with them on a personal level. It also helps build brand awareness for you as an author.


Strategy #06

Give Readings and Talks

One great way to promote your book is by giving readings or talks at various venues. Doing this will help get your name out there and introduce people to your work. You can also sell books at these events which can help generate additional revenue.


Strategy #07

Have a Blog and Post Regularly

Another marketing strategy that authors should consider using is having a blog. By blogging regularly, you’ll be able to keep in with interested individuals, share your latest news and thoughts on your work, and connect with other bloggers. This can help increase exposure for you and your books.


Strategy #08

Write Guest Posts for Other Blogs

Another great way to market your book is by writing guest posts for other blogs. When you do this, you’re providing valuable content for another website while also marketing your own writing work. It’s a win-win situation. Guest posting is a great way to get your name out there and attract new readers.


Strategy #09

Get Involved in Social Media Groups

Finally, one last marketing strategy that authors should consider utilizing is getting involved in social media groups relevant to their work. By doing this, they can connect with others in the industry, expand their network and marketing platform, get exposure for themselves as a writer, receive help from experienced individuals who have been there before—all while promoting their books.

There you have it, nine marketing strategies that authors can use to promote their books using Kartra. By using any or all of these marketing methods, you’ll be well on your way to reaching more people with your writing work. So what are you waiting for? Get started today!


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


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