Many things can affect your sales funnel. This includes things like how you present the offer, which pages are in the sales funnel, and how many offers you include. If you want to maximize profits for your business, it is vital that you take these things into consideration before you start building out your sales funnel.
What things should you be doing with your sales funnel? This is a question that many business owners ask themselves. The answer is simple: there are seven things that you need to do in order to create an effective sales funnel. You will find these things below!
1) Have a Clear Goal for the Customer at Every Stage of the Buying Process
You need to know what you want the customer to do at each stage of the buying process. If you don’t have a goal, then it will be very difficult to get them to take the desired action.
If you are trying to get customers to buy a product, your goal might be for them to add the product to their shopping cart. However, if you are only trying to get them interested in the product, then your goal might be for them to sign up for a free trial or request more information about the product. Knowing what you want the customer to do is essential for creating an effective sales funnel.
If you’re not sure where to start, consider using one of these goals: purchase, add-to-cart, sign-up, request more information, or visit a specific page.
You can also use these goals to determine the length of your sales funnel. For example, if you want the customer to purchase the product, then you will need a longer funnel that includes several stages. However, if you only want the customer to request more information about the product, then you can create a shorter funnel that only has one stage.
2) Communicate Benefits Clearly
Customers won’t buy your product if they don’t understand the benefits. This is why it’s important to communicate the benefits of your product clearly and effectively. You can do this by using strong headlines, images, and videos.
You might want to use a headline that says “Get More Leads in Less Time” or an image that shows how your product can help them save time or money. Make sure that you are clear about what your product can do for the customer and use persuasive language to get them interested in learning more about your product.
3) Give Customers Options at Different Price Points
Not everyone is going to want to pay the same price for your product. This is why it’s important to offer customers different options at different price points. You can do this by creating a pricing table or using a pricing slider.
For example, if you are selling a product that costs $100, you might want to offer a discount for customers who purchase multiple units or create a payment plan that allows them to pay for the product over time. This will help you reach more people and increase your profits.
You can also use this strategy to increase customer loyalty. For example, if you offer a loyalty program that gives customers discounts for purchasing products from your company repeatedly, then they are more likely to be loyal customers.
Customers are more likely to buy your product if they have options at different price points.
4) Offer Free Shipping on Qualifying Orders
This is a great way to increase your sales and profits. By offering free shipping on qualifying orders, you are making it easier for the customer to buy your product.
For example, you might want to offer free shipping for orders that exceed a certain amount or for orders that are shipped to a specific location. You can also use this strategy to get customers to purchase more products from your company.
If you’re not sure how to offer free shipping on your orders, consider using one of these methods:
- Free shipping for orders that exceed a certain amount
- Free shipping for orders that are shipped to a specific location
- Free shipping for orders that are purchased on your website
- Free shipping for orders that are picked up in store
5) Include social media buttons on all pages of your website, including product pages and checkout page
This can help you spread the word about your product and increase your brand awareness.
You might want to add a ‘tweet’ button on all of your website’s pages that allows customers to share information from your site with their friends on Twitter or Facebook. This will give them an easy way to tell others about what they like about your company and encourage more people to visit your website.
You should also include social media buttons at different stages in the sales funnel so that customers have multiple opportunities throughout the buying process for sharing information about things they find interesting on your website. By providing many ways for them to promote things through social media, it helps create buzz around products and encourages others who see this content shared by their friends online, to purchase things from your website.
Offering social media buttons on all pages of your website can help you spread the word about what’s going on at your company and increase sales for both new and returning customers.
6) Provide Multiple Payment Options (e.g., PayPal, Credit card, etc.) so customers have flexibility in how they pay for their purchases
By offering more payment options, you are making it easier for customers to buy from your company.
If a customer can use their PayPal account or credit card to pay for things they purchase on your site, then they don’t have to enter all of their billing information every time they want to make a purchase. This will help save them time and increase the likelihood that they’ll buy things from your website in the future because there is less work involved with completing each order.
You should also offer different types of installments as an option at checkout so that customers can choose how much money upfront versus paying overtime works best for them financially. By providing multiple ways for people to complete transactions online, you give everyone who visits your site the ability to purchase things in a way that works for their specific situation.
Offering multiple options when it comes to payment is one of the easiest things you can do to increase sales and customer loyalty.
- Provide multiples ways for customers to pay on your website, including PayPal or using credit card information at checkout
- Use strategies like offering free shipping or more flexible installment plans so they don’t have to overspend upfront if they are short on cash at the moment but still want things from your company’s website
- Make sure social media buttons are available throughout all parts of your site so customers can easily spread the word about things they like on your pages to their friends and followers.
- Provide an easy way for customers to sign up for email updates or a company newsletter when they first visit your website so they can stay informed about upcoming sales, products, or changes happening at your company in the future.
7) Have a Clear Return Policy and Make Customers Aware Of It
This can help customers feel more comfortable about making a purchase from your company.
If they know that they can easily return things if they’re not satisfied with their purchase, then they are more likely to buy something from you in the first place. And, if they have a good experience returning an item, then they are likely to be even more likely to shop with you again in the future.
Make sure your return policy is easy to find on your website and that it is clearly stated on all of your product pages. This will let customers know what to expect before they make a purchase and will help reduce the number of returns you receive.
Having a clear and concise return policy is important for both customer satisfaction and reducing the amount of products you have to process and refund.
- Make sure your return policy is easy to find on your website
- Have a clear statement of your return policy on all product pages
- Let customers know they can easily return things if they’re not satisfied with their purchase
- Encourage customer feedback so you can continue to improve the shopping experience on your website.
The seven things that you should be doing with your sales funnel are important if you want to increase profits for your business. By taking the time to focus on each of these things, you can create a funnel that is effective and will help you close more sales. Implementing these tips into your own business will help improve results – so get started today!
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John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.