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7 Steps for Building a Lead Generation Funnel from Your Coaching Business

If you’re a coach, it’s not enough to just have your coaching business. You also need an effective lead generation funnel that will help generate leads from interested parties who may want to work with you at some point in the future. In this blog post, we’ll talk about 7 steps for building a lead generation funnel from your coaching business.

1. Start with Facebook Ads

When creating a lead generation funnel, one of the best things you can do right off the bat is start with Facebook ads because this platform allows you to target people by interests so if they have already expressed interest in topics related to personal development then it makes sense that they may also become interested in working directly with a personal development coach.

2. Create a Lead Magnet

The next thing you need to do is create a lead magnet which in this case would be something related to your coaching services such as an eBook or downloadable resource. This will help attract people who have yet to learn about the benefits of working with a coach so having it available for download right off the bat makes sense since they can easily get their hands on it without much hassle and even share it with others if they like what they see.

3. Email Marketing

Email marketing is another way that many coaches generate leads because email lists are proven sources of generating new customers over time rather than just looking at one specific promotion whether it’s done through Facebook ads, social media posts or some other method.


4. Create an Email Sequence

Once you have created a lead magnet, the next thing to do is create an email sequence that can help attract people into wanting to work with you by teaching them about what coaching is all about and why they may want it for themselves as well as share some helpful tips on how they can improve their life using this service.

It’s important during your initial emails not to just talk about yourself but rather focus on helping others through providing content such as blog posts or videos because that will ensure that more leads come in overtime instead of just signing up one person at a time which would be quite difficult if there wasn’t enough information out there showing the benefits of working together so start off slow and gradually increase it over time.


5. Set up an Email Auto-responder

Set up an email auto responder sequence for people who buy the program or join the community on your coaching website. This is very important because it allows you after they signup immediately be able to connect with them via emails regarding whatever topic they signed-up about. Maybe people interested in goal setting may want some tips on how to achieve their goals rapidly? Or maybe new members of the community might want more information about what other courses are available at your coaching business.


6. Hold Webinars

Hold webinars to showcase your expertise and personality as a coach, and give value before you ask for anything in return. You can also use this opportunity to promote any lead generation programs that you have available.


7. Promote it Online

Once you have created a lead generation funnel, make sure to promote it through different channels such as social media platforms like Facebook, Instagram or LinkedIn. If possible, try promoting at least once per week so that more leads can come into your funnel over time. Promoting regularly also helps keep interest going throughout the year rather than just when someone initially signs up for your list a promotion. Just remember not to over promote it as you don’t want to be spammy.



If you have the skills, are ready with the service packages you want to offer your clients, you are already halfway there! Just gaining a foothold is the beginning. Once you’ve landed your first few clients who are overjoyed to have worked with you, it’ll be much easier to increase your client base.

At the same time, remember to be patient. Establishing yourself in an industry as competitive as the coaching one will take time. With our tips, however, you’ll be able to start gaining traction and building your business from the ground up.

Ready to level-up your coaching services and get more clients? Contact Pro Speaker Funnels! We help you reel in more clients by doing less work. Get access to our strategy call funnel for coaches today!



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.



John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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