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7 Strategies for Marketing a Gaming Affiliate Website

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If you want to make money as a gaming affiliate, now could be the best time to do so. The online gaming field is exploding at the moment and more people are considering giving it a try. This is where you can position yourself by launching a gaming affiliate website. These sites can make a lot of money if you execute them properly, but gaming is a very competitive niche. This means that you may have to be creative in your marketing if you want to succeed. Here are a few strategies for marketing a gaming affiliate website.


SEO is probably the best technique long term if you want to start building a following and get a constant flow of organic traffic. The people that come to your site through searches will also usually be more engaged than those that come from other sources. So, it would be wise to concentrate a good part of your effort on building your presence on search engines.

Keywords remain the foundation of SEO, and you will have to make a list of relevant and high-traffic keywords that you can use to populate your pages. You also have to make sure that your semantics are right and that your navigation is seamless and user-friendly.

We would also suggest that you look at what the competition is doing to get an idea of what a well-designed website looks like. Onlinecasinos.co.uk is a great example. It is one of the most popular review sites online and you can tell by how their site is set up. They allow users to get all the information they need on how to find a great casino straight from their homepage in addition to offering great resources like gaming guides, tips, and how-tos.

Pay Per Click

Pay per click, or PPC for short, is one of the fastest and most effective ways to get targeted traffic to a site. It allows advertisers to bid on specific keywords related to their niche and have their ads automatically displayed once someone searches for these keywords.

The only issue with PPC is that it can get costly for very competitive niches like gaming. You will have to monitor how much you’re spending on bids versus what you’re getting in commission.

You might also want to consider search engines outside of Google. While search engines like Bing and Yahoo! only account for a small portion of the search market, they still offer great opportunities because of the sheer size of the gambling niche. So, check out how they work and see if you could get a few affordable clicks with reasonable volume.

Choose a Specific Sub-Niche

As we said earlier, online gambling is a very competitive niche and, if you want to get a chance at succeeding, you might want to concentrate on a specific sub-niche. One of the things you could do is concentrate on live casinos principally, for instance.

This could be a perfect niche right now since so many people from the traditional gambling world are getting into online gaming. Many of those people will look for an experience that replicates offline play as accurately as possible and might be interested in live online casinos. Other sub-niches you could consider include crypto casinos, VR/AR casinos, or specific games like baccarat or roulette.

Release a Viral Report and Build a Newsletter

Your site also needs to have a newsletter and the best way to entice people into signing up would be to offer a valuable report. It could be something as simple as betting tips for beginners or a strategy book that covers the fundamentals of specific games.

You need to encourage people to download the report the minute they get to your site and encourage them to share it. Make it clear from the preface of the book that they are free to share the report with any friend or person they feel will be able to benefit from it. Don’t forget to add a few links back to your site and your newsletter in case someone who’s not subscribed stumbles upon your report.

The next step is building an interesting and valuable newsletter. Here, you should focus most of your time on offering things that will help your readers. One of the best ways to keep your subscribers’ attention is to constantly look for the latest and best deals and send them through your newsletter. You should also include a link to your review of the site giving out the bonus.

Many people will naturally want to learn more about a casino before they sign up for a bonus, and a good portion will check out your review before signing up. This will increase engagement on your site and allow you to make a commission on the back end.


Blogging is also a great way to advertise a gaming affiliate site. We have to warn you, however, that it takes time and a lot of effort. But it’s also one of the marketing techniques that could end up paying off the most. This is because blogging allows you to both boost your search engine rankings and build authority in your niche. It is a great way to build a brand, and once people see a few of your blog posts and like them, they will constantly come back anytime they need information about gaming.


Once you’ve gotten a bit of money from your site, you should start considering sponsorship opportunities. You have to be where your audience is. You could see if there are any local poker tournaments you could sponsor, for instance. This would be another great way to disseminate your brand. Some people might end up visiting your site right on the spot while others may recognise your brand while checking information on casinos online later. This could help build trust and make it more likely that they visit your site and follow your advice.

Social Media

Social media can also be a good tool to advertise your site. This is an especially great option if you’re just getting started and don’t have much of a budget.

The goal is to focus on building a community first. You can start helping this community by letting them know about the latest deals and linking them back to your site. If you can constantly find great deals that they may have not heard about, you could start building a solid following on your site faster than you imagined.

As you can see, there are tons of different ways to market a gaming affiliate website. Try as many techniques as you can until you find one or multiple that work for you.

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