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75% of Employees Research Company Culture Before Applying: What This Means for You

If you’re like most business owners, you want to create a company culture that is attractive to prospective employees.

A recent 2022 survey found that 75% of employees will research a company’s culture before applying for a job. If you don’t have a strong company culture, you’re at a disadvantage when competing for talent against other businesses.

Additionally, it would appear that nothing has changed since 2019, as a study from Glassdoor found that company culture is one of the top factors job seekers consider when applying for a new job. 77% of respondents said they would not apply to a company if the values didn’t align with their own.

The Psychology of Company Culture

When we’re talking about company culture, we’re talking about the values, beliefs, and behaviors that make up your organization.

These are the things that define how your employees interact with each other and with customers. They also influence how prospective employees perceive your business.

If you want to attract top talent, you need to make sure that your company culture is attractive to prospective employees.

How to Create a Positive Company Culture

Creating a positive company culture is essential to attracting and retaining the best employees. By defining your values and communicating them to your employees, you can create a strong culture that will appeal to prospective employees.

There are several things business owners can do to create a positive company culture. Some tips include:

Hiring Employees who Fit Your Company Culture and Being Open About its State 

This means that you need to take the time to define your values and what you’re looking for in an employee and make sure they are reflected in your business practices.

Your employees should know your company’s culture and what it means to them. This will help them buy into the culture and feel like they are a part of something bigger.

Prospective employees should also be able to easily find information about your values and how they are reflected in your business.

Promote a Healthy Work-life Balance

One of the most attractive company cultures is a healthy work-life balance. Employees want to feel like they have time for their personal lives and that their work won’t always come first.

Ensure you communicate your policies on overtime, vacation time, and remote working to prospective employees, so they know what to expect.

Offer Competitive Benefits and Perks

Employees want to feel like they are being compensated fairly for their work. This means offering competitive salaries and benefits. It can also mean offering perks like flexible working hours, free food, or gym memberships.

Create Opportunities for Professional Development and Encourage Employee Input

When you’re looking to attract top talent, it’s essential to create opportunities for professional development.

Employees want to know that they’ll be able to grow within your company, and offering opportunities for advancement is a great way to show that you’re committed to their success.

Consider offering paid training programs or tuition reimbursement as part of your benefits package; this will show potential candidates that you’re committed to helping them reach their professional goals.

You may have a great company culture, but it won’t be effective if your employees don’t feel comfortable voicing their opinions or providing feedback.

Actively encourage employee input on company culture to ensure it meets everyone’s needs and expectations. Employees should feel like their voices are heard and that they can influence the culture of your organization.

Evaluate Your Company Culture Regularly

Your company culture should constantly be evolving to meet the needs of your employees. Evaluate your culture regularly to ensure it is still meeting the needs of your employees and attracting top talent.

As your business grows, you may need to change your company culture. It’s essential to be aware of how your culture evolves and make changes as necessary.

Are Positive work Cultures More Productive?

Employees are more productive in positive work cultures, in which they believe their employers appreciate and support them. Positive workplace culture can make employees feel more satisfied in their roles, thus making them likely to be more productive.

Research by the Said Business School from Oxford’s University ‌with telecommunication firm BT identified a conclusive correlation between productivity and happiness. Happy workers are 13% more productive with their time; they simply just utilised their time wisely and don’t have to work overtime compared to unhappy employees. 

By focusing on foresting a positive and happy workplace culture and environment, companies will ‌reap the productivity benefits and enable them to deliver work to clients without any issues.


Creating a positive company culture should be a priority for any business owner. Strong company cultures will attract top talent, engage employees, and improve productivity.

There are many ways to create a positive company culture, but some of the most important include professional development opportunities, employee input, and regular evaluation.

Start making changes in your organization today to create a positive company culture that will appeal to prospective and current employees alike.


Sergio Centeno is the Founder of Influencer Clout, a digital marketing agency that has worked with clients like Jason Capital, Ryall Graber, Shawn Henry and more. He is a PR & Branding expert that helps brands and business owners establish credibility and awareness in the online space. He has consulted many major brands and entrepreneurs with growth strategies that have created world-class brands on the internet and has also worked with well-established brands including brands with over 1M+ followers and some well worth over $100M. Sergio also known as Mr.Clout has been growing brands for half a decade now and you can find more about him on all social media platforms @imsergiocenteno

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