Brand branding is a huge topic that most entrepreneurs are interested in. It’s important to stand out from the competition and make your branding unique so people can easily recognize you as an expert on whatever niche it is you’re focusing on. In this blog post, we will discuss 9 branding tips that will help increase your platform, grow your company, and attract new customers.
1. Getting a Logo
A logo is a branding staple and one of the easiest ways to create an identity for your company. A logo can be as simple as word mark or more complex with symbols, color schemes etc. Your company’s symbol or even your own face can be used as the brand identity. It will make it easy for people to recognize you, and because branding is all about recognition, this should definitely be an important part of any branding strategy.
2. Create a Color Palette
Colors are one of the easiest branding elements to incorporate and can be a great way for people (especially when combined with other branding tools) to easily recognize your brand. A memorable color scheme that represents you or your company will help establish an identity in any space, whether it’s digital or physical – in order to make sure everything is cohesive. Another branding tip would be to use different colors that represent what type of service/product are being offered by the business. This way when someone sees the color they know exactly what kind of product or service best suits their needs.
3. When branding, it’s important to make Use of Graphics and Images that fit your branding identity with a design scheme or color palette always in mind.
This way your company is on point and consistent across platforms such as social media networks like Facebook, Twitter etc.
4. Create Email Marketing List
It’s also advantageous when branding to create an email marketing list from all those who have subscribed for new product offerings, promotions etc. The more people you can get on this mailing list then the better because these are people who want updates about what you’re offering so if they see something cool going on just say sign up now. They will be notified immediately through email and may not have seen anything at all without signing up for this newsletter.
5. Include Links
Be sure to always include links to your branding pages such as Facebook, Twitter so people can find you easier. This is an important branding tip because if they search for you on Google or Bing then it’ll say something like “Your business name” and a link will be seen at the top of the page that takes them right there without having to do any more work in searching for what they’re looking for.
6. Use Video Content
When branding, make use of video content with high production quality by hiring professional videographers who know how best to edit footage while shooting raw material to create a cohesive identity across all platforms. Video content has become one of the most popular types of marketing materials around today which means it’s necessary when branding.
Another branding tip is to use a tagline. This helps identify what your company does in the most concise way and will help people remember who you are so they can find you again later when looking for similar services or products that fit their needs.
8. Be Consistent
Be consistent in branding all your marketing materials. Whether it’s images, logos etc., be sure that the branding is as cohesive and on point as possible across platforms to make a lasting impression of who you are so people can find you again later when looking for similar services or products that fit their needs.
Include testimonials from satisfied customers on all branding materials such as social media pages, flyers, posters. When someone sees others’ viewpoints about how good of service was provided then it becomes more believable because other people have gone through this before where there were no issues with quality and delivery time frames which means now we’re set up for success too!
Brand branding is important but it’s not easy to stand out against competitors within any industry. That’s why branding tips are essential and branding can be a daunting task. That’s why we’ve compiled 9 branding tips that will help grow your platform, increase your company, and attract new customers!
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.