Most Ecommerce websites are losing revenue because they’re not following certain tips. If you want to be successful, these 9 Ecommerce Tips will help you improve your conversion rates and make more money!
1. Experiment Like your Business Depends on It
Ecommerce should be a living and breathing thing. This means that it is always changing, adapting to new markets and technology. Ecommerce websites are constantly evolving in order to stay on top of their competition and keep up with the ever-changing industry trends. Experimentation will not only put your business ahead but also help you grow into something more than just an online store. Ecommerce is all about testing. If you’re not willing to test, your online store will stagnate and eventually fail.
2. Have a Superior Product
Ecommerce success is all about the quality of your product. Consumers are looking for high-quality products that offer a lot of value to them, and this means they’re more likely to buy from you if their experience on your ecommerce website was good. If you want your customers to keep coming back for more, make sure you have great customer service and provide a superior product at an affordable price point.
3. Send Push Notifications to Convert Abandoned Cart Visitors
Ecommerce websites should never let customers leave without buying. Online stores that send push notifications to their visitors increase conversion rates by up to 300%. Send a last minute offer, or even something as simple as an encouraging message, and your website will see the benefits for sure.
4. Outsource your Weaknesses
Ecommerce websites should be fully capable of handling tasks. If you’re not able to do something, it’s time to hire someone who can take care of that for you. Hiring a freelancer will give your website the boost it needs and save you time in the process.
5. Create More Pages to Run Traffic From
Ecommerce websites thrive on traffic and customers. Online stores that create more pages to run traffic from see increased conversion rates of up to 30%. Create blog content, FAQs, testimonials and other pages in order to attract potential ecommerce consumers who are looking for the information you provide.
6. Borrow Influencer Accounts to Run Traffic From Them
Ecommerce websites can boost ecommerce traffic and conversions by borrowing influencer accounts. Influencers are people that have a large following on social media, which means their posts will reach the masses of ecommerce consumers faster than your ecommerce website could ever hope too. Borrowing an influencer’s account is like having thousands of employees working for you 24/7 all year long.
7. Use Unique Mechanism In Your Copy
Ecommerce copy should be engaging and tell ecommerce consumers exactly what they want. Online store success is not so much about the words you write, but how YOU deliver them. Utilize unique mechanisms in your copy such as a personal touch or an emotional appeal to make sure ecommerce customers are more captivated by your message.
8. Differentiate your SMS and Email Communications
Websites have the ability to communicate with online customers through SMS and email. Online store success relies on them being able to do this in a way that is different from any other Ecommerce company. Differentiating your mailouts will make you stand out, attract new business opportunities, and help keep current clients coming back for more Ecommerce products.
9. Increase Your Prices
Pricing is always a touchy subject. It relies not only on how much you charge, but also where your prices are relative to other companies in the industry. Customers will be more likely to buy from online store that have higher prices than their competitors because they’re confident they’ll get better quality products for what they pay for.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.