Like musicians, breaking into the music scene for DJs can be daunting. It takes more than breaking beats, scratching, looping, and punch phrasing to propel a deejaying career. Stats show that the US has the highest percentage of pro-DJs in the world. And with more than 11K DJs in the country with a projected growth rate of 2.6%, it is not easy to make a name for yourself as a DJ.
But one DJ ACE of NY is steadily climbing to the top. And as you will see in this article, building a successful Deejaying career takes a combination of both talent and business acumen.
DJ ACE started his DJ business 10 years ago. He was driven by his love for music in the industry. Besides, DJ Ace has always been around other DJs and notes that watching other DJs control and move the crowd was something truly inspired him. But to build a brand for himself, he has learned a few things along the way, as he shares below:
Investing in your brand
Building your own business helps you to become your own boss and earn while doing what you love. However, it is crucial to be realistic about what it means to be a business owner. Taking into account that 67% of small businesses fail within their first year, one requires to be very serious about being entrepreneurship if they hope to succeed.
DJ Ace reckons that building a personal or business brand is an essential component of building a successful career.
A solid brand helps others to get a better understanding of who you are, and what you have to offer. It is about positioning yourself in a way that helps you to attract the right clients. DJ Ace is a business major graduate who looks at every aspect of business management for his brand. He continuously looks for innovative ideas and marketing strategies to help him turn his passion into profit.
Build Your Network
As an entrepreneur, you must regularly network, build, and nurture relations. The goal line is to connect with people that share your brand values.
Besides being great at deejaying, DJ Ace notes that he is a people person. Along the way, he has also met many great people. He encourages other business people to treat people the way they would want to be treated as this is the only way to build healthy and meaningful relationships in life and business.