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A Founder’s Story with Kelly Dooley

Kelly Dooley is a passionate social activist and businesswoman who launched Body Rock Sport; an athletic brand Stiletto Woman chose as the Startup Fashion Company of the Year in 2012. Now, she has founded a brand-new lifestyle online business which sells distinctive and cutting-edge goods for both men and women who value originality.

Kelly has earned herself a reputation as a creative genius in the fashion and fitness industry. She is known for her out-of-the-box ideas and super creative ideas.

Kelly Dooley-An Inspiration for Entrepreneurs

Born and raised in Orange County, Kelly is a skilled and creative businesswoman who launched her first venture BodyRock Sport in 2010. She got the business idea at 26 when she was selected for a marathon. Kelly couldn’t find a fashionable and functional sports bra with pockets to participate in the competition. She founded the activewear company using her innate proclivity and unwavering spirit to create something unique and practical.

Her creation of Swarovski-encrusted sports lingerie with pockets and other innovative features made her a well-known industry maverick and completely changed the definition of fitness, style, and utility. She has an extraordinary knack for developing game-changing concepts that led her to success.

Her creativity and liberating thinking process set Kelly apart from other entrepreneurs. She never confided her thoughts and ideas and didn’t believe in the subconscious programming of society.

The passionate entrepreneur is focused and dedicated to growing Luxe Branding Haus, Luxe Rebellion Styling Haus, and Maven’s List. The full-service creative company is built on the idea that innovation, luxury, and strategies define a successful brand.

Kelly has a beautiful daughter whom she considers her driving force. Her main goal is to be a panacea by offering customers, associates, and business partners the keen insight and guidance necessary to launch an innovative brand successfully.

Kelly believes in turning visions into reality. Her career is the epitome of success and teaches people how to defeat predators and pursue their dreams.

Business Lessons You Should Learn From Kelly

As a startup owner, Kelly thinks you should learn to QUESTION EVERYTHING, but try not to overthink things when someone quotes you a price, do research because there is always space for negotiation. She strongly advises emerging businesses to be vigilant about spending money on promises.

Impact and Mission of Kelly’s Business as a

Woman Entrepreneur

Empowering women has always been Kelly’s foremost objective. Her life is full of incredible experiences as a single parent and a successful businesswoman. She inspires millions of women to never give up on their dreams and believe in themselves.

Her daughter has white and black ancestral roots, so she makes sure to collaborate or work with black-owned startups. Besides this, Kelly is great domestic violence and mental health advocate and ensures helping people fight depression and isolation.

Kelly’s Entrepreneurial Passion

Kelly inherited their entrepreneurial passion from her dad, who passed away when she was 7 years old. Over the years, Kelly discovered that one with a true drive to become something should be fearless. Societal norms can only weaken you. Igniting your passion that can protect your entrepreneurial wings and let you fly high is essential.

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