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A Founder’s Story with The Founder and CEO of Kovai.co, Saravana Kumar

Saravana Kumar is the Founder & CEO of Kovai.co a company that is into the Enterprise Software and Knowledge Management Space. He has grown the company from a single-person entity to 240+ employees with 5 revenue-generating products contributing an ARR of over $10MN. Their latest product- Document360 is the fastest growing in the company with 1000+ customers since its inception. Under his dynamic leadership, the company has won several awards from renowned bodies like SaaSBoomi, The Economic Times NASSCOM, and the Ministry of Commerce & Industry, Government of India for Export Excellence.  


Tell us about your childhood and where you grew up?  


I was born and raised in Coimbatore; a city located in the Southern part of India. When I was 12, I started working with my father. My dad used to take me to his shop frequently. I used to observe and experience what it is to be like running a business then. Now, when I look at it, I see the only difference is in the magnitude, everything else is the same. I was always passionate about computers—I used to develop small programs for training centers, gas agencies, etc. Being an average student in academics, I managed to score well on computers. In the year 2000, I completed my Master’s and soon got an opportunity to work in London. I still remember — I boarded a flight to London, the very same day I gave my finals, to pursue my career.  


How did you get started as an entrepreneur?  

I was 22 when I first came to London. Initially, I was consulting for Microsoft, Accenture, Fidelity Investments, etc. During that time, I specialized in a technology from Microsoft called BizTalk Server, a middleware product. While working with the technology, I identified the major pain points of large enterprise customers who use the product. Slowly, I started developing a solution around it. At first, I didn’t have any intention of making it a business. I requested my manager at Fidelity that I work part-time to focus on my passion for developing this product. I even spent my weekends working on it as I understood the potential and kept doing it for a year. Later, when I demonstrated it to a few industry influencers at a conference, I received a lot of positive feedback that motivated me to further develop the product. Somewhere, during the activity, I understood the potential of the product and officially launched it as a business. I always feel it’s those small things that I keenly observed as a kid along with my passion that organically paved the way towards my entrepreneurial success.   


What is one business lesson you would tell a startup founder?  


Persistence is the most fundamental aspect of entrepreneurship. Unfortunately, it is the one quality that is scarce these days, especially with this generation — they want things to happen fast. Believe me, when I say this, there is no overnight success story unless you win a lottery. Good things may take time to happen, but as long as you stay consistent with your efforts, they are achievable. There might be a lot of roadblocks as you progress in the journey, but eventually, you see the results you wished for. 

Our mission is to Diversify media and impact 100 million people. We highlight incredible entrepreneurs, authors, coaches, and leaders who are impacting the world. If you know someone who deserves to be highlighted email hello@ibhmedia.co

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