For musicians and bands looking to enter the highly competitive music industry, getting their “big break,” can be a difficult obstacle to overcome. And as record labels increasingly shift their focus to backing musicians with an established online presence, that challenge has the potential to become an impossible dream, pushing talented but unrecognized performers away from what they love.
Micheal Ude recognizes this problem as well as anyone. With years of experience as a performer (under the name Micheal Chords), Ude was on the verge of his own record deal when he was confronted with the reality that the days of discovering burgeoning stars in small house shows are over – what record executives want now is a sure thing, a musician who is already backed by legions of fans online.
Ude is on a mission to solve that fundamental problem with Fan Fair, a mobile app that matches compatible musicians and allows them to share their music and fans. It is a development that promises to revolutionize the music industry, shifting it from a historically competitive and cutthroat business into one of collaboration – an industry that celebrates and rewards creators and musicians.
Marketed as “the dating app for musicians,” Fan Fair works by allowing musicians and bands to create profiles which highlight their background, experience, genre, and music. Leveraging AI and machine learning technologies, Fan Fair then connects musicians across the country based on compatible sounds and styles. If the two musicians feel they are compatible, they can “match,” allowing them to share music on the other musician’s social media.
As a result, creators can exponentially increase their fan base from anywhere in the country. A musician in Los Angeles can connect with one in Florida, instantly connecting with new fans who are eager to discover great music. By growing their fan bases together, both musicians increase their visibility and exposure online – a win for the musicians and the fans.
“We are essentially revolutionizing part of the industry that hasn’t moved in a long time,” Ude says. “Fan Fair creates the ability for musicians to take control of their own audience. We show people how they can monetize what they love and turn their passion into a livelihood.”
As Ude explains, the music industry has often forced talented and passionate creators away because there is a misconception that “making it” is impossible. Without record deals, musicians are often left with two choices: Become a starving artist who makes little money playing gigs or enter a different career and possibly continue music on the weekends.
Neither of those options is acceptable, Ude says. And with Fan Fair, there is finally a new way for musicians to create sustainable careers – and to reclaim power within the industry.
“If you create your presence and know how to monetize it, you can stay independent, which is what a lot of mainstream artists are doing,” Ude says. “Or, if you want to still go the label route and become really big, you are coming to the table with more bargaining chips.”
The Fan Fair app is available for Beta use through the Apple Store and Google Play, and as Ude and his team continue to improve the processes and technology, they are listening to their early users and making the most critical changes to meet their unique needs. Perhaps most importantly, Fan Fair is showing musicians that it is possible to chase your dreams – and still make a living. For users of the app, that has been nothing short of revolutionary.
“People are really excited about this, because for a long time it did not seem realistic for people to make it in music,” Ude says. “People have used some really cool phrases talking to me about this, and one that I will never forget is a person who told me, thank you for setting my soul on fire.”
To learn more about Fan Fair, visit www.fanfairapp.com.