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Executive Voice

A Queen who rules and leads without any Crown: Christy Mack, Founder of Kiss Dazzling Beauty (KDB)

Thank God for beauty influencers! Why? Because over the past few years they made our lives so much easier by teaching us so much about cosmetics, beauty, and personal care. They revealed hacks and tricks that made such a big difference in our makeup and personal care routines. Since there are a lot of influencers nowadays residing in different parts of the world but we thought we’d shed light on one of them so you get to know about this talented creator around you to follow for inspiration. Here is one of the influential creators and innovators, Christy Mack who had a dream of her prototype. This down-to-earth Queen is the creator of Kiss.Dazzling.Beauty (KDB) (known for custom leather handcrafted exquisite lipstick cases) where she serves as the CEO, COO, CIO Marketing, IT support, and Inventory Manager. “I love the beauty industry because you are able to see beauty in a variety of ways whether it be physical, digitized or enhanced to the individuals liking, hence the company name “Kiss.Dazzling.Beauty.” We all have our own way of visualizing beauty in our eyes, own it!” shares Christy. Christy is a System Engineer too, integrating software applications while transitioning into Cloud Engineering as an AWS platform expert.

“Kiss.Dazzling.Beauty” (KDB) is currently selling a limited range of cosmetics products including lipstick holders, purses & bags, and lady’s shirts. It offers products and services for all races, all sexes, and all ages, promoting a high level of internal and external diversity and inclusion. KDB is gonna serve the local Fort Worth market by providing excellent customer service to its consumers. KDB is serving the industry with a solution that not only serves the local market but also caters to the needs of global consumers in the long term.

Influence is audience reach (the number of followers) multiplied by brand affinity (expertise and credibility) and strength of relationship with followers. We have already got a clear view that Instagram is a social media platform not just for fun as it was 10 years ago. At present, it is actively used for sales, building a personal brand, doing business, and everything connected with it.

Social media influencers are modern-day celebrities. There is an umpteen number of influencers on Instagram covering all verticals, including fashion, beauty, health and wellness, home decor, food, and more. With tens of thousands to millions of followers, influencers are trusted for their opinions. This enthusiastic personality Christy is famous for adding credibility to the products she promotes and has made her name on Instagram.

Well, you may be surprised (or not) but not only fashion, beauty, or travel influencers use Instagram to make a name. Personalities from a healthcare niche have also taken their stand on the platform. They share their expertise giving health tips and focusing on various subjects from vegan diets to chronic illnesses.

The healthcare industry has gone digital and it’s not going back. So it makes sense that healthcare professionals have gone digital as well, turning to social media to boost their work and brands. According to a Pew Research study, 80% of social media users are looking for health information, and nearly half are searching for information about a health professional. Christy Mack, being a Healthcare IT professional, made her presence felt on Instagram and Facebook when she decided to promote her products. In 2017, Christy sketched out her imagination to inaugurate an organized idea of her company and began accumulating material to generate quality products. Christy says, “The first part of my vision will be accomplished when I become the number one choice in the whole of Fort Worth and to be amongst the leading online cosmetics stores in the United States of America. I will become successful when I get to see my products on the shelves at major department stores”.

Instagram : ivystatus

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