At the end of last year, Instagram was confirmed as the second most used social network in Italy and fifth on a global scale, with more than 1 billion users, half of whom are active every day on the platform. Such a large data traffic further contributes to the consolidation of Instagram not only as a mere social app, but as a real platform where you can launch your image or your product by taking advantage of its features as a showcase in which to expose yourself and or your brand.
Therefore, it is natural that you want to try to understand how you can increase your visibility. After all, with 10,000 followers Instagram already begins to provide useful tools for affiliations and ads, such as the function of swipe up, to insert links in your stories.
In case you don’t want to resort to faster but controversial methods like buying followers, real or bots, there are a number of tricks you can put into practice to increase your popularity. These are totally legal, even by the current names on Instagram, and they base their efficiency on the proper exploitation of the app’s features. We asked Liran Mizrahi, one of the leading experts in the field of Social Media and especially Instagram, some tips on how to grow on this platform :
1) The secret is consistency
Publish one or more pieces of content every day, which are interesting, well-edited, visually pleasing and appealing, so as to immediately attract the attention of your followers. A page that is constantly updated is a page that is worth following, that every day holds surprises and has something to offer.
2) Take care of all your content
Based on the topics you care about, and to which you have accustomed your audience, publish posts and stories such as photos, videos, or even direct by paying extreme attention to all the words used, hashtags and the very way in which you pose and present yourself. While maintaining your naturalness, try to follow a script or outline, a plot, so that you don’t talk in circles and express concepts in a precise and timely manner. Be concise without being boring. After all, the reputation of the competitor TikTok is based on the brevity of its content, so you can see that it is a winning solution.
3) Use only the best and most popular hashtags
While sticking to your favorite topics, do a survey on the trends of the moment, i.e. the hashtags that enjoy the most visibility. It’s easy to understand what they are: many more posts are linked to them, and therefore they are updated practically every second. To learn more read our guide on the best Instagram hashtags.
Also consider using online services to discover the hashtags of the moment such as: All-Hashtag and Top Hashtag. For Android mobile devices you can try HashTags for Instagram, while for iPhones: Top Tags.
4) Twinning and collabs
When you have a core of fairly loyal users, though not necessarily huge, consider collaborating with another content creator. Put up likes, comment and get noticed, then try to contact the person you noticed, who has similar themes to yours and similar or higher numbers, not so much as to make you invisible, in their eyes, but enough to be treated as an equal. Collaborations in posts, stories or reels on IGTV are great ways to gain more followers.