fbpx
Connect with us

Entrepreneurship

A Void in The CBD Industry Led Entrepreneur Brendan Ruh To Create Santa Cruz Medicinal

Prior to starting Santa Cruz, Brendan graduated from UC Santa Cruz where he studied and got his degree in Medical Anthropology. That’s when Brendan started reading PubMed studies on CBD and other cannabinoids which led him to try out different CBD products. He struggled to find products that had a dosage that mimicked what is used in the studies on humans, so he created an ultra-potent line of CBD formulas that contain the proper dosage and other supporting roots, herbs, adaptogens and amino acids.

The most common reasons people buy the products are because of pain, anxiety, and sleep issues. They have some amazing topical formulas that are used for both topical pains and to nourish the skin. After interviewing Brendan it’s safe to say that a major part of the success has been branding the products successfully. According to Brendan these are three keys to branding products successfully.

Focus on Quality

The quality of the product is everything says Brendan. You are competing with giant brands that focus on selling low-cost quality items for a razor-thin margin. If you try to peddle stuff that is inferior quality, you won’t stand a chance to the big names.

Create a Community Around Your Product

It’s a long game to build a community around your brand, but it creates an authentic, long-lasting connection between your brand and customers. Customers are increasingly making decisions based on alignment with their values, so it’s important to remember to focus on creating a community around your product while sticking to your ethics and values as a company. These are what your community resonates with and as soon as you gear away from your core values as a company, your community will notice and move on to a new product or brand. When brands build community, they invite potential customers to become part of something bigger and to have an impact together. 

Samples. Samples. Samples.

According to Brendan samples are important. Often times the sample is what gets them coming back for more. If people aren’t trying, then they definitely aren’t buying. One of the most effective ways to gain new customers is to give your product away. Now while that might seem counter-intuitive, giving away your product can actually be more beneficial to your bottom line than discounting. There are really good benefits to giving away product samples.

  1. Increase brand awareness
  2. Increase the potential for conversions
  3. Increase Traffic
  4. Build your client list
  5. Boost reputation

If you would like to learn more or are interested in working with Santa Cruz Medicinals you can email at santacruzmediucinals@gmail.com, visit the website or DM on Instagram.

Jourdain Bell is a Columnist at Disrupt Magazine. Based in Santa Barbara, California, he specializes in VC, Tech, Branding, and PR. He's been featured in Influencive, Future Sharks, Thrive Global, Vanity Stardom, and more. Jourdain currently works at one of the most active Venture Capital Firms in the world, Alumni Venture Group. Prior to entering the Venture Capital Industry, he Co-founded Beast Media Agency, a digital marketing and PR company focused on helping founders get their stories featured in online publications. Jourdain currently interviews entrepreneurs, founders, and influencers who are making an impact on the world for publications like The Hustlers Digest, Kivo Daily, Future Sharks, Thrive Global and Disrupt.

Advertisement defi
Comments

Join Disrupt Magazine

defi
Become A Disrupt Contributor

Most Disruptive

Real Estate Disruptors13 hours ago

From Nothing To The Top 7% Percent In Real Estate With Joe And Lety Torres

What’s your backstory?    (Lety) We both have parents who immigrated to the US from Mexico. We were fortunate to...

Social Media6 days ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment7 days ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt1 week ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt1 week ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech1 week ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice3 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice3 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance3 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business4 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.