Connect with us


From Sydney To Hollywood, How Abby Kheir Built A Global Fashion Brand

How many fashion designers dream about creating dresses that are worn by celebrities all over the world? Plenty, but for one Australian designer, Abby Kheir, she made it her passion and life’s work, turning her dream into a reality.

Abby Kheir started her career as a 21-year-old wanting to make her mark on the Sydney fashion scene. Today, Abby is an internationally acclaimed fashion designer with the ear of celebrities like Kylie Jenner, Khloe Kardashian, Nicole Scherzinger, Sofia Ritchie, and many more.

Abby’s business, Abyss by Abby, is an international success driven by her energy and determination as the chief designer and CEO.  Under her leadership, the business has become a highly revered global fashion label with women aspiring to wear her designs all over the world.

According to Abby, she didn’t set out to be a fashion designer, but she fell in love with the industry and embraced the challenge, and she loves it. “It’s been an incredible experience to interact with fashion icons like Kylie Jenner, Sofia Ritchie, and Khloe Kardashian and see my dresses worn worldwide.”

Where it all started

Abby started by opening fashion stores in 1999 in Sydney under the name of Abyss. Originally sourcing other fashion designers’ designs, Abby realized that there were no quality brands with sexy, eye-catching, and iconic dresses. With her little experience in fashion design, Abby taught herself the skill.

“I learned fashion and design so I could sell the products that I wanted. I felt no other designer was fulfilling the vision I had in mind. I decided to take up the challenge and do it myself,” Abby adds.

“I identified the gap and opportunities in the market and realized that I needed to act quickly and decisively.  I named the business Abyss, then later changed the name to Abyss by Abby after I started designing my garments.”

 I then moved everything online, and from there, we have grown exponentially. Our Abyss by Abby Instagram page has over 800k followers and is growing by the day.”

Abyss by Abby

Abyss by Abby

Building the global following

Abby’s designs have a distinct and recognizable theme that has caught the attention of fashion icons worldwide. Abby has transformed her mission of being ‘sexy’ into a multi-million dollar business.

She believes that bold women need bold dresses. “I always had a passion for sexy clothing that grabs people’s attention. My clothing appeals to women who aren’t afraid to be the center of attraction. Women wearing my dresses want to make a statement.”

Women all over the world agree, and Abby’s designs have attracted a mass following of eager fans.

“My dresses transform you into someone that people can’t avoid noticing. That’s why my designs have caught the attention of icons like Khloe Kardashian and Sofia Ritchie,” Abby laughs.

Values that underpin success

“I credit a lot of my success to my dad. It would have been really easy for him to copy many other fathers in our strict Arabic community. But he didn’t. He was a firm believer that a woman can be a mother and have a successful career at the same time. I’ve used my dad’s motivation at every point in my career,” Abby explains.

Abby’s mission is to empower and elevate women. She wants women to stand out and carry themselves with the confidence they deserve.

“Women do not need to apologize for being the center attention or wearing something that makes them stand out. If you’re not comfortable with a strong woman wearing an eye-catching dress, that’s your problem,” Abby says.

In January 2020, Abyss by Abby launched its ‘Goddess Within’ range in Los Angeles, California. Khloe Kardashian, Sofia Ritchie, Larsa Pippen, and Madison Beer were all in attendance at the exclusive invite-only launch event.

“Women are goddesses, and every goddess needs a god-like dress,” Abby adds.

COVID hasn’t slowed things down for Abyss by Abby – sales are continuing to surge as more and more women discover Abby’s brand.

Brand Strategist | PR Specialist | Speaker | Board Advisor | Founder and MD of Invigorate PR


Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Executive Voice2 months ago

Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow

Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...

Politics3 months ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business5 months ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance6 months ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship6 months ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship8 months ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing1 year ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship1 year ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship1 year ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt Magazine

The Disrupt Magazine & Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.