fbpx
Connect with us
Apply Now

Executive Voice

Ads Can Help Save Your Business In Post-Pandemic World, Says No Limit Creatives’ CEO

Far too many businesses were hit hard by the pandemic, and the global recession that followed. As a result, there were massive layoffs, and other cost-cutting measures being set in place. It was all in an effort to keep businesses running for as long as possible in a lean manner till things hopefully smoothed over. Several months later, it became clear that things were not smoothing over as expected. Now what? What should businesses do to get the engine running again? Would old tactics still work?

“While there are many long, drawn out campaigns that can be initiated to give businesses a much-needed boost, ad campaigns are the way to go,” says Jeff Minnichbach, the Founder/CEO of flat-rate monthly design service, No Limit Creatives. “Of course, there is a lot of strategy that comes into play. In many cases, there won’t even be room for A/B tests, especially when funds are limited. The pressure is on businesses to try to get things right the first time.”

As an award-winning designer himself, Minnichbach launched the design firm in January 2018, to help his smaller customers and startups get quality design services at an affordable rate. By offering a subscription-based design model, he was able to increase the Lifetime Value of each customer by offering lower prices that they could easily afford. They offer a wide array of digital, print and video services that typically covers everything a business needs in a month’s time, all without breaking the bank and incurring high labor and benefit costs by hiring an in-house design team. His vision and persistence paid off, as No Limit Creatives became a seven-figure business within its first 16 months of operation. “Since the onset of the pandemic, a significant number of requests for ads came in, and shows no signs of cooling down,” says Minnichbach. “The best results come from clients who approach these ads with their own unique and well-researched strategies in mind.”

Understand Which Bucket Your Audience Falls Into

First and foremost, businesses would have to decide which audience bucket they wish to target in their ad campaigns. There are three buckets that most customers fit into: cold, warm, and hot:

  • Cold audiences refer to people who have never heard about the business
  • Warm audiences have had some interaction with the business in the past, possibly through website visits or through social media.
  • Hot audiences have had multiple interactions with the business. These audience members could have been to key pages/landing pages multiple times, added a product to their cart, or engaged with multiple social media posts. 

Minnichbach insists that content types would be unique for each bucket, as they each have their respective problems that would need to be approached differently with the solution. “Cold audiences might not even be aware they have a problem, much less that your product/service is there to solve it, so educational materials such as eBooks, case studies, or even listicles might be best suited for them,” says Minnichbach. “The warm and hot audiences don’t need to be educated as much, so they might respond better to things such as testimonials and special offers.”

Highlight What Is Most Relevant To The Times

Budgets may be at an all-time-low, but consumer attention is at an all-time high. The best approach for businesses to reel them in would be by highlighting what is most relevant to the situation at hand. 

“Since the pandemic, people didn’t care about school and university programs as much as they used to, says Minnichbach. “Suddenly, it became more about the tech element. Were they up to par with remote learning? Do they offer virtual tours? Virtual socializing? The same applied with real estate, automotives, and the events industries, the focus shifted to virtual tours, electronic contracts and the like. As such, many ad campaigns focused on letting audiences know how each respective business was adapting to the times.”

Capitalize On New Opportunities

The sales and marketing industries got hit hard in early 2020 as many live events got cancelled or indefinitely postponed. However, there were also new advertising opportunities popping up in the form of virtual events. 

Minnichbach claims that just as nothing beats the networking opportunities of live events, likewise, nothing beats the advertising opportunities of virtual events. “People don’t only pay attention to Superbowl ads. They pay attention to all the ads that come up in virtual events. From virtual conventions, to concerts, to races, and even webinars- new advertising opportunities are popping up left and right that are ultimately far more affordable than they would have been at the live events.”

One of the biggest perks about advertising on relevant virtual events, whether in the form of quick video ads or banner ads, is that the audience will for sure be relevant as well.

It’s not only businesses that changed since the pandemic and recession. Consumer behavior has changed as well. In order to attract them, businesses must initiate ad campaigns that tap into the new and updated personas.

Continue Reading


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.