Connect with us


The eComm Advantage: How Peterson Herard is Scaling eCommerce brands to 7 and 8-Figures with YouTube Video Ads

If you asked Peterson Herard, if he could imagine starting a business 5 years ago, he would have answered “no” without hesitation. Growing up without his father or any role model active in his life, Peterson was presented with many opportunities to make the wrong decisions and go down the wrong path. Peterson, instead, focused on his relationship with Jesus, and focused on his education because he knew that a free education was a privilege that did not exist for him in Haiti. After graduating high school, Peterson went to college and obtained his bachelor’s degree in Political Science from Florida Gulf Coast university, and his Master’s in Finance from Florida International University. 

Perhaps what is most interesting about Peterson is that he is a Banking and Finance professional turned digital marketer. While in college, Peterson obtained a part-time Teller Job in which he was eventually promoted to Assistant branch manager. Peterson then moved on to become a Branch Manager, Investment Banker, and Senior Relationship Banker with giant firms such as JPMorgan Chase Bank, Northern Trust, and Synovus Bank.

Now, for the moment you’ve been waiting for. What got him into marketing you ask?

Almost every client that Peterson Spoke to that owned a business always told him about the struggles they are facing, and how they weren’t getting any results. They didn’t know how to market their business, nor have the time to learn. Also, Peterson got tired of seeing his client’s pay agencies thousands of dollars a month with no results to show for it. As a result, he set out to learn Digital Marketing, and quit his banking career cold turkey.

His marketing company Reap and Sow Media has helped numerous businesses grow their revenue with online advertising, increase their customer base, and has taken numerous companies from offline to online.

Now, Peterson and his team at Reap and Sow Media help ambitious eCommerce brands scale to 7 and 8-figures with YouTube Video Ads, and his results speak for themselves.

The Blue Ocean of Opportunities for eCommerce Brands

 According to Peterson, most eCommerce business owners are conscious of Google AdWords, Facebook advertising, LinkedIn advertising and more. However, you rarely see eCommerce business owners advertising on YouTube.

YouTube ads are a little-known secret among advertisers, and Peterson argues that YouTube advertising is the best source of traffic for eCommerce brands that want to scale.

YouTube, according to Peterson, is modern-day TV advertising. It is where the world goes to watch video. YouTube has 30 million daily active users with the average visitor spending at least 40 minutes on the site at a time. For eCommerce brands, YouTube is a great opportunity to reach people in the moments that matter – whether it’s answering their most pressing questions, checking in on their favorite creators, or exploring their interest and passion through video.

YouTube is a blue ocean for eCommerce brands and not many eCommerce brands are taking advantage of this massive opportunity.

The eCommerce Rut

The problem that Peterson says all eCommerce brands have that puts them in a rut is an over reliance on Facebook ads as their only source of traffic when it comes to their eCommerce business. Most of their revenue comes from Facebook, and that is a problem.

Most of the brands Peterson works with started on Facebook and stayed on Facebook. However, it is not a scalable traffic source for ecommerce brands because it is a huge risk.

Facebook is getting more competitive, ad costs are getting higher, and worst of all, Facebook ads for eCommerce can be very risky because ad accounts can get suspended at any time, leaving brands with a ton of inventory they can’t get rid of. In fact, this is one of the things that forced Peterson to learn YouTube Ads for eCommerce. A lot of his clients were tired of their accounts constantly getting suspended, and tired of the constant hassle which plateaued their ability to scale.

YouTube Ads on the other hand has a massive inventory, it is less competitive than Facebook ads, it is less expensive than Facebook ads, and quite frankly, a lot of eCommerce Brands are too scared to try YouTube advertising for their eCommerce brand and are too scared to make YouTube Ads work.

Therefore, the opportunity for eCommerce brands with YouTube advertising is massive! There is a whole blue ocean of opportunities for eCommerce brands waiting for them!

The Million-Dollar Question

One of the questions Peterson always gets asked is, “what are the benefits of YouTube Ads and will they work for my eCommerce brand?”

According to Peterson, if you have an eCommerce store with a high conversion rate and high CLV, there is absolutely no reason why YouTube Advertising would not work for you. Also, if Facebook ads are currently working for you, that is a strong indication that YouTube Advertising will work for you as well. 

As far as the benefits of YouTube Ads, here are a few:

– Lots of volume: YouTube is currently the second largest search engine in the world and gets over 6 billion hours viewed per month – and that number is increasing very rapidly.

– Has a massive market base for products: Regardless of the products you are selling, you will find buyers on YouTube. Whether it is health/wellness products, fashion, SaaS, or construction products – the market is broad.

– Super cheap: YouTube Ads for eCommerce are super cheap, and you are also not charged unless a viewer watches 30 seconds of your video ad, finishes the video ad, or click on the link.

 – Sales: YouTube Ads for eCommerce beats Facebook ads any time of the day. It is cost-effective and generates sales cheaper than Facebook or even Google AdWords.

Peterson Herard is the founder of Reap and Sow Media based out of Southwest Florida. However, they work with brands all across the entire United States, and some international brands in Canada, The United Kingdom, and Australia. Peterson and his team help ambitious eCommerce brands scale to 7 & 8 figures with YouTube ads.  Click Here to find out about Peterson and his company Reap and Sow Media.

Matthew Fraser is a writer, journalist, and branding strategist. He helps brands build their authority as an Authority Advisor. Matthew is always looking to write about the world's most innovative, creative, and intelligent entrepreneurs. If you're looking to take your brand to the next level, reach out to Matthew Fraser

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship9 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship10 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance2 years ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship2 years ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship3 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.