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Executive Voice

Alex Valencia: Shaking Up the Content Industry

When the market crashed in 2008, millions of people across the globe were affected, and many even lost their jobs. People were nervous about their financial futures and the impacts their families might have to face. Yet, some of these people didn’t lose hope in the face of uncertainty. They instead found the silver lining in this darkness, redirected their passions and drive, and found work elsewhere. Alex Valencia, co-owner of We Do Web Content, did just that.

Alex had been in banking for almost 20 years until he was unfortunately laid off from his comfortable regional account manager position with Citibank. It would be understandable for someone to lose hope in a time such as this, but Alex instead saw the good. He used this free time to focus on spending time with his family, especially his two young sons, and pivoting to a different and more exciting career path. He was inspired by the new business his wife Yvette was in the process of launching and started to connect the dots with content and sales. He came on board to help grow the company, and the rest is history.

Since then, Alex has been the co-owner of We Do Web Content, a digital marketing agency that works primarily with law firms, medical groups, and other niche industry companies nationwide. “From small businesses to Fortune 500 companies, any business that works with us will get great results from our software and our platform,” shared Alex Valencia. Many of these clients attempted to create their own content and soon discovered just because they could, doesn’t mean they should. “They would spend $250,000 just hiring the people to develop their content without any link building, public relations, or any technical SEO,” added Alex. “However, hiring a third party is not only cheaper for the company in question, but it also allows them to spend more time on their area of expertise within their own industry and less time on creating content.”

For years, We Do Web Content has led the industry with its content creation, with a laser-focused commitment to every client’s personal needs. Combining years of experience and forward-thinking technology, they started developing an internal proprietary software that would streamline the content creation process. Realizing its impact on the digital marketing industry, the agency has decided to launch it to the public. Charmingly titled WeDo, the software is currently in beta with plans to launch this fall. It promises to adapt to any business’s personal needs, close the SEO gap on competitors, produce real-time reports, and scale any business’s workload.

Alex and his team have plans to continue to improve WeDo so it can complement and enhance the entire content marketing industry. And as the agency ventures into sharing their technology, Alex has unwavering faith and confidence, especially in developing the new platform. “The software is already unlike anything else in the industry, and we still have so many ideas to implement,” shares Alex. “Our team has taken a passion for the vision, and I am excited to see how far we can grow this.”

Whether it is running his agency or launching new technology to disrupt his industry, Alex always focuses on three aspects: relationships, leadership, and communication. He believes these pillars have helped We Do Web Content achieve the success it has today and will allow WeDo to develop into a gamechanger for content across the world.

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