Connect with us

Executive Voice

Pivoting in a Pandemic – A ‘Turn of Events’

There’s no denying that the past year has placed many small businesses in a vulnerable state, which includes (but is certainly not limited to) the events industry. While large social gatherings may seem like a thrill of the past, some event companies have used this pandemic as an opportunity to pivot, probing the age old question… does size really matter? 

And that’s exactly what Turn of Events (appropriately named) chose to do! 

A new arrival to the events scene, Turn of Events is a micro events company specializing in luxury picnic experiences. Owners Jordan Quinn and Whitney Radacina saw an opportunity to curate mini but memorable experiences for the GTA and they took it. As the pair pops up in homes, studios, backyards, parks and beaches alike, they are proving that no milestone should go uncelebrated. Week after week they are customizing beautiful, boho-inspired picnics complete with charcuterie, thanks to @thegrazybox and virtual wine tastings, thanks to @mywineproject. 

“We were on a mission,” Quinn explains “To create simple but significant moments that are not only memorable but meaningful”. She goes on to mention her sister, who due to the pandemic, did not get the engagement party or baby shower Quinn felt she deserved. 

“These are important milestones and I told myself I wouldn’t let that happen again. I took matters into my own hands! So with Whitney by my side, Turn of Events came to fruition”. 

To some, this new venture may seem like a far reach from Quinn and Radacina’s comfort zones. Quinn owns several social media companies, specializing in influencer marketing and social media management. Radacina owns a Virtual Assistance business which supports entrepreneurs like Quinn. 

When asked if she felt Turn of Events was a departure from her skillset Quinn responds, “I come from a PR background where social media is only a spec of what we do in the field. Event management is very much within the PR realm as it’s just another way to communicate. What’s exciting is that we are still leveraging social media to bring this to the next level” 

As for Radacina, she has taken on the administrative tasks within the new business, which very much align with her day-to-day work.

“I think our strengths complement each other well. We make a great team” Quinn adds. “I enjoy being the creative or visionary behind the project while Whitney really shines at the coordination of everything.”  

Quinn and Radacina continue to decorate the GTA with their beautifully intimate picnics, celebrating birthdays, engagements, anniversaries, showers, proposals and bachelorettes just as they set out to do, proving time and time again that size, in fact does NOT matter. 

To book your next event, be sure to contact Jordan Quinn and Whitney Radacina at info@turnofeventsco.com  @turnofeventsco

Lewis Schenk is an Australia-based Entrepreneur, Writer & PR Consultant. His work has been seen in Entrepreneur Magazine, International Business Times, Addicted2Success & The Good Men Project. Lewis is passionate about sharing empowering stories from people around the world, particularly those in entrepreneurship & business. He has been privileged to work with over 600 businesses and entrepreneurs, helping them amplify their message and build their brand & online presence.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship7 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship8 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.