Ali Mirza: Changing How Consultants Do Business

Ali Mirza is unlike other consultants in the industry here in America. He literally turns down paying clients, he tells CEOs how it is (even if it risks them firing him), and he has helped many online companies scale from zero to millions quickly.

Ali is the straight-to-the-point mastermind consultant and CEO behind Rose Garden Consulting, which as been recognized as the top sales growth company in America. With headquarters based in Atlanta, but now with their expanded hirings and reach to regions such as California, Texas, New York and Florida, Rose Garden Consulting (RGC) follows Ali’s mindset and takes an aggressive, unapologetic and forward thinking path at helping the businesses they work with.

Disrupt sat down with Ali to learn more about his methods and how he and RGC have been changing the way consultants nationwide have been starting to run their own firms.

1. How did you decide you wanted to start your company?

I realized there was a serious discrepancy between how people were taught to sell, and how top performers actually sell. The more I researched the topic, the more I realized I could put together a team to really impact the world of sales. Since 2012, we’ve been on a mission to fundamentally change people’s understanding of sales. 

2. Why should someone hire your consulting firm over another?

If safe, data backed, logical solutions are what you are looking for, we likely aren’t a great fit. Everything we do is rooted in behavioral economics so we aren’t randomly trying to throw darts at a board. Those are our guiding principles which inform our innovative thinking. If our approach aligns with your philosophies, it’s unlikely you will find another firm comparable. 

3. What type of clients do you like working with most?

Our best clients are visionaries who want ideas that have never been tried before. Typically, they have already hired another firm that gave them best practices and while meaning as they were, the solution wasn’t bold enough. Our clients understand that to make TRUE change, the answer isn’t a typical, logical solution because those solutions have already been brought forth. We enjoy working with people who have a great business and want to scale their sales teams and eradicate their competition. 

4. How do you feel or know that your company has disrupted your industry?

When salespeople have conversations that are strategic because their sales leader forced them to think about “why” would the prospect buy. Right now, all sales conversations are dominated with data, which is mainly used to provide “value”. What a lot of salespeople don’t realize is a sale isn’t all about the “data”. People don’t buy based off of data alone, but off of emotion. When the sales conversations switch to being dominated by appealing to the emotional side of buyers, that’s when we know we’ve disrupted the industry. 

5. Has the advice and services you provided to clients helped them to disrupt their own industries? 

Yes. One of our clients made so much noise, their largest competitor had no choice but to buy them out. Another one of our clients started a service offering in an industry that had been long dominated by three players and within 18 months, they’ve surpassed all three competitors in revenue. 

6. What trends do you see happening in the business world as we continue along in 2021?

More people are going to be forced to pivot. The early adopters of the Covid-19 work environment have settled in, whereas the people that were waiting for 2020 to be over before making an adjustment are still experiencing heartburn. More people are embracing technology and work environments are becoming more efficient out of necessity. 

7. What is your ultimate goal?

To fundamentally change the way sales conversations are had in this country. We will do this by impacting enough businesses in a positive manner with our principles so that it becomes undeniable that there is only one true way to sell. 

8. If you had to name drop one other consulting firm or person who is at the top of their game, who would it be and why?

Jake Dunlap from Skaled. When we don’t have the capacity to take on a client, he’s the only other person I trust to get the job done.