As a part of our interview series with the rising stars in pop culture, I had the pleasure of interviewing Amaru Son.
JaKealon Amaru Chase, better known as Amaru Son. He’s an artist/rapper from Kansas City, Missouri. Amaru grew up with people whose preferences and interests revolved around music.
In the music industry, where competition is inevitable, he is usually compared to artists like Juice WRLD, Iann Dior, Lil Uzi Vert, Triple Redd, and The Kid Laroi. Amaru Son is a person who takes comparisons and constructive criticisms positively. He is honored to be compared to such notable artists in this lifetime too.
Thank you so much for joining us!
Can you tell us a story about what brought you to this specific career path?
Amaru Son: I’ve always been into music. Just listening to it does something to my spirit. My whole family on my mother side is somewhat involved into doing some form of art and music. Everywhere I go something musically is playling in the background. Even my friends that came into my life later on after high school were doing music or production.
Can you share the most interesting story that happened to you since you started this career?
Amaru Son: My song “Lost & Found” going viral in 2019-2020 when I got recognized by popular YouTubers (ImDontai & Tommy Craze) with over six million streams across all platforms.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
Amaru Son: The funniest thing that ever happened to me was that I made a troll song this year (its not released yet) and everyone who has heard it says its funny and fire at the same time.
What are some of the most interesting or exciting projects you are working on now?
Amaru Son: Right now, I’m working on a whole bunch of different, dynamic and over the top singles hitting in all the main hip hop, r&b and pop genres. Preparing to make a big jump in my career in 2021.
Who are some of the most interesting people you have interacted with? What was that like? Do you have any stories?
Amaru Son: Most interesting people were the YouTuber Tommy Craze loving the musical style of my music. Another is the popular artist Nessly getting to have a song with him and meeting him in person.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
Amaru Son: Keep on making different kinds of music. Don’t just burn yourself out in one area of a genre. Consistency is key yes, but getting more creative flows in different areas will help you in the long run.
You have been blessed with success in a career path that can be challenging. Do you have any words of advice for others who may want to embark on this career path, but seem daunted by the prospect of failure?
Amaru Son: Find out what motivates you to keep on going. I know it sounds cliche but that is one of the most important things to know and have under your belt no matter what you do as a career path.
Can you share with our readers any self care routines, practices or treatments that you do to help your body, mind or heart to thrive? Kindly share a story or an example for each.
Amaru Son: Self preservation, meditation, discipline practices & non-meat products. Doing all of those things can alter your life into something better than it ever has been. Before I never did any of those things back in my early teenage years but when I got older as the days go on I learned a lot of different things that I could do and I wouldn’t have know I was able to do those things without practicing and participating those learning blocks in my life.
What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.
1. Stay consistent with your work
(Some people I know personally struggle with this kind of mindset and work ethic. I never wanted to be apart of it.)
2. Be true to yourself and others
(When it comes to making music or be in any kind of entertainment, there are people who are around that will try to change you or make you become someone you are not.)
3. Keep your circle small
(There’s a lot of people who will call you your friend, be around you every single day, watch you work 24/7 and try to get the. Piece of the profit or snake you without doing anything to help in the process of your career.)
4. Know how to negotiate
(There have been times where I have made purchases of beats or something along the lines of doing business and those people would double, triple or quadruple the amount of what is being offered or sold to me.)
5. Be independent as long as you possibly can
(This one is huge! If you are making music, consistent manageable money, you are able to stay a float and still be able to do the things you do on a daily basis then stay independent.)
Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?
Amaru Son: My life lesson quote is “Stay true to who you are as a person” my mother told me that. Back when I was younger I had a lot of self-esteem issues from being bullied, harassed and not liked in school. When I finally came to my senses and mastered this learning lesson, everything in my life became a whole lot better.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
Amaru Son: I would say without my mother being who she is, a successful jazz & RnB singer, to give me pointers in her world of music I probably wouldnt be who I am as an artist or even a person today.
You are a person of enormous influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
Amaru Son: “Always be yourself and love who you truly are. Learn where you come from.”
Slogan: “Stay True, To You”
We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. 🙂
Amaru Son: It would be DJ Scheme. Honeslty I would think that me and him would have a really good conversation about life, music, how we both got started into the music industry. We could both relate on a whole bunch of different topics.
How can our readers follow you online?
(A) Instagram (@amaruson): https://www.instagram.com/amaruson/