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An Ancient Medicinal Spice for Mood Support Blossoms during Covid-19

By now, many of us have realized that Isolation can have a negative effect on our behavior and mood. In more than a few cases, severe mood swings and even outright depression are possible.

How to deal with these new emotional ups and downs is not always obvious, especially if this is the first time you have been experiencing them. While most Americans are not rushing to their doctor for a new prescriptions of Prozac, alcohol consumption has significantly increased and Google searches for natural mood remedies have gone through the roof this year and there is currently no end in sight. Clearly, our country is looking for solutions.

The unexpected saviour

Pink Lotus Elements, a leading women’s health and e-commerce brand, has reported a significant spike in sales for its Saffrony mood support supplement, a botanical supplement that promotes healthy psychological function while supporting emotional health and mood balance. The ingredient, which has been validated by multiple published clinical studies, is an ancient medicinal spice extracted from the beautiful crocus sativus flower. Gentle but quite powerful, 15mg twice a day (not more, not less) was as effective as 10mg of Prozac in treating mood swings and mild to moderate depression, putting 25% of the participants into full remission. Another study showed that the botanical extract in Saffrony was as effective as the drug Imipramine. Not surprisingly, Saffrony has become the fastest growing supplement in the product lineup offered by Pink Lotus Elements.

More than meets the eye – the deep rooted issue

Covid-19 or not, the flipside of the coin is that an estimated 16 million Americans were already dealing with some mild depression prior to the pandemic, while as many as 80% of new mothers experience postpartum depression. Cleary, mood issues have been around for quite some time and are here to stay, but Covid-19 has both elevated these statistics and created a new level of awareness that mood swings can happen to any of us.

The plus sides of Safforn

While saffron has also received a wide range of media attention for its weight loss benefits, American consumers should be careful to understand the difference in dosing and why it matters. Over-the-counter products dosed at 50-150mg will likely promote improved weight loss, but clinical studies show that only 15mg twice a day provides the clinically researched efficacy for optimal mood support. Consumers who don’t pay attention to the these tiny details may find themselves with a saffron-based product that will have no positive effect on their mood, leaving them frustrated at a time when the glass is already completely full.

Whether you are looking for balance during these turbulent times or have been dealing with mood swings or depression for some time, this ancient medicinal spice has shown that achieving harmony does not always require a trip to the doctor’s office or an expensive prescriptions.

Karishhma Mago is a former investment banker turned digital marketer. She has been in the digital marketing industry for over 6 years and has worked with clients across different sectors including Volkswagen Finance, Natera, Reliance, Standard Chartered amongst others. She has also done special content projects for Facebook. Karishhma is also a Wikipedia editor and has created over 300 pages for her clients. After founding Facilius Inc in 2014, she has helped grow the company from a two-person team to a dynamic team of 30 people.


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