Anirudh Walia is a very well known music entrepreneur and publicist who has helped numerous music artists and singers gain traction on social media websites, especially YouTube. He belongs to the city of Ambala in Haryana and is one of the youngest people to have set a foothold and make a mark in the realms of music entrepreneurship in the country. Additionally, Anirudh Walia is an accomplished blockchain developer.
From a very young age, Anirudh was inclined towards the music industry and the management that goes behind the success of various singers and artists. He began to work in the direction of understanding marketing tools and techniques. Eventually, he founded Targe Media, a music marketing and brand reputation firm that is focused towards helping clients reach the market they aim for and deserve. Anirudh Walia and his team of digital marketing experts harness the latest of promotional strategies and marketing tactics to make an artist and brand form sufficient engagement with the audience/customers.
Till date, using YouTube marketing, advertisements and customized management styles, Anirudh Walia has helped more than fifty music artists and performers in gaining online and social media presence and a huge fan following.
Talking about his career in an informal interaction, Anirudh Walia said, “I had always wanted to be a music artist but I had no clue that someday I would be enabling various artists and singers to go viral on social media platforms and discover a big fan base. With the experience that I’ve gained, I believe that a strong online marketing strategy is crucial for any newcomer artist and brand. One of the many reasons for the same is that social media platforms have certain algorithms that need to be properly understood in order to make them work in your favour.”
When asked about what he thinks of his success as a music entrepreneur, Anirudh responded, “I am of the unwavering opinion that if you set your mind and heart to accomplish something, you will. Nothing goes in vain. I have found my success but I really never stop yearning for more growth and expansion.”
Anirudh Walia also invests heavily in crypto currency and non-fungible tokens (NFTs). He has owned bitcoin since the year 2017.
In the future, Anirudh Walia plans to become a singer and music producer. He also looks forward to helping more artists around the world reach and engage with the audience they deserve.