Personal Branding
Anthony William Farrer Shares The Unheard Tales Of Timepiece Gentleman

For far too long, there has been a huge divide between luxury watches and everyday people. You would often find wristwatch enthusiasts who hardly paid attention to luxury brands because they concluded they couldn’t afford it. As for the pre-use industry, there was no trust. A lot of people had fallen victim to fraudulent watch dealers for too long- paying for one thing and getting another. So, when one man decided to call himself the ‘Timepiece Gentleman’ with promises of honesty, authenticity and reliable service, you can understand the initial scepticism. It took some sales and a few more to convince people that it wasn’t business as usual.
Beyond the Boundaries of “Usual”
Anthony William Farrer broke into the wristwatch industry in late 2017 with a simple mission- to build a trusted global brand that caters to all buyers, whether newbies, enthusiasts or seasoned collectors. His model is pretty straightforward; there was a lacuna in the wristwatch business- one that made it impossible for people to get authentic pre-use wristwatches at very appealing prices. He has since filled that gap, with a mission to ensure that people are not only able to distinguish authentic from fake, but also have access whenever they desired.
The Unshakable Foundation with Teamwork
From one meagre sale valued at $1,300 in November 2017, the Wristwatch Gentleman- through transparency, trust and unequalled service delivery has built a budding network with sales surpassing $10 million in 2020. But Anthony didn’t do it alone. Finding a partner you can trust and with whom you share a vision is a scarce resource in today’s business world. So it is impossible to quantify Anthony’s gratitude when he met and teamed up with Marco Nicolini in 2018. Marco was already an established dealer in luxury wristwatches like Rolex and other brands. With his knowledge and Anthony’s brand management and marketing skills, they were set to take on the industry.
Captivating Success with Online Advancements
Born and raised in Texas, Anthony Farrer brings a new approach, distinct innovation and a breath of fresh air to the wristwatch industry. His popularity on social media is also a plus for their business. Take Instagram for instance, @gentleman_timepieces has about 21,000 followers. That figure rises to about 30,000 subscribers on his YouTube Channel, the Timepiece Gentleman. Using these two platforms, along with Facebook and other social media tools, Anthony provides important information and updates on their business and activities. This transparency is what has won them more clients and boosted their sales record in the last three years.
Redefining the Future of Luxury Watches
A typical post on the YouTube channel attracts more than 100,000 views on average. Their ‘Day in the Life’ series gives a weekly update of their business and is always a delight to watch. If you’re looking for the best pre-owned timepieces, from Rolex and Patek to AP and so many others, Gentleman Timepieces is your plug. And it’s not just buyers they cater to. If you have a Daytona you wish to sell or trade-off for another, you can be sure you’re getting the best deal in the industry. Testimonies on Rolex Forums and even those published on their website are evident to their honest dealership and preference in the industry.
