If you’re a business entrepreneur, then you’re always looking for new ways to grow your business. One option that may be worth considering is selling on Amazon’s Marketplace. In this blog post, we’ll discuss the advantages and disadvantages of doing so. We’ll also help you decide if it’s the right decision for you and your business. So, let’s get started!
Jeff Bezos creation, Amazon.com, has become a giant in the ecommerce industry. In fact, it’s now the second largest retailer in the United States (second only to Walmart). And one of the ways that Amazon continues to grow is by allowing third-party sellers to sell products on its website. This is known as Amazon’s Marketplace.
If you’re thinking about selling on Amazon’s Marketplace, then it’s important to understand both the advantages and disadvantages of doing so.
Here are some of the key Advantages
- Increased exposure for your product
When you list your product on Amazon, it becomes available to millions of shoppers worldwide. This can lead to increased sales and brand awareness for your business.
- Greater profitability
Unlike other marketplace platforms, Amazon takes a smaller commission from Marketplace sellers (only 15%). This can result in greater profits for your business.
- Easier order management
With Amazon’s built-in order management system, you can easily track orders and shipping status. This makes it simpler to manage your inventory and fulfillment process. Amazon makes it easy for customers to place orders and track their shipments. This could lead to fewer customer service inquiries from buyers, which can be time-consuming and expensive to deal with.
- Increased visibility
As an Amazon seller, your products will be visible to millions of potential customers who visit Amazon every day. This could result in more exposure and increased sales for your business.
- Lower selling fees
Unlike other ecommerce platforms like eBay or Etsy, Amazon takes a smaller commission from Marketplace sellers (only 15%). This can result in greater profits for your business.
However, selling on Amazon’s Marketplace isn’t without its drawbacks.
Here are some of the Disadvantages
- Lack of control over pricing
Selling through Amazon means that you don’t have as much control over your product’s price. This can make it harder to compete with other sellers who may be able to offer lower prices than you’re able to do so. You also won’t be able to sell at a higher price point if demand is high or supply is low (as in during holiday seasons). This could negatively impact profits for your business.
- Restrictions on how products should be displayed and packaged
Selling on Amazon requires sellers to follow strict guidelines regarding the appearance and packaging of their products. If they don’t adhere closely enough, then Amazon may remove their products from the Marketplace or refuse to ship them at all. This could result in lost sales and a damaged reputation for your business.
- Increased competition
Since Amazon is such a popular marketplace, you’re likely to face more competition from other sellers. This can make it difficult to attract buyers and stand out from the crowd.
- Complicated listing process
Selling on Amazon can be complicated, especially if you’re not familiar with their selling platform. The process of creating a product listing can be confusing and time-consuming.
If you decide to sell on Amazon’s Marketplace, then there are a few things that need to be done before you can start selling.
Here is the Step by Step Process
- Create an account
You’ll need to create an account with Amazon in order to sell products on their website. This includes filling out information like your business name and address as well as providing payment details for receiving payments from customers (e.g. credit card or bank transfer).
- Add listing information
Once your account has been set up, it’s time to add listing information about each product that will be sold on Amazon. This could include things like images of the item(s), description text describing what makes them unique/desirable, pricing details such as price per unit or bundle pricing if applicable, etc.
- Publish your listing
After all information has been added successfully and any required changes made (if necessary), it will be ready to go live on Amazon’s Marketplace so that customers can start buying from you! Selling on Amazon is a great way to reach new audiences and increase sales for your business. So don’t wait–get started now.
Now that you understand some of the advantages and disadvantages of selling on Amazon’s Marketplace, it’s time to decide if it’s right for you and your business! We hope this blog post has helped give insight into both sides of this decision. Selling on Amazon can be a great way to grow your business, but it’s important to weigh the pros and cons before you get started. Good luck!
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.