Maria Lafuente Soria and Stefano Fracchiolla are the Founders and CEOs at Serendipity Marketing. Their full-service digital marketing agency is set to go beyond traditional by empowering marketing strategies with psychology science. Their unique methodology – the UTS – allows them to uncover and map any business target audience’s driving emotions and use this data to create the perfect marketing experience for higher results.
Tell us about your childhood and where you grew up?
Stefano was born in Genova, a city in the North-West of Italy. His parents have always been hard workers and tried their best to provide him with anything he needed. He has always appreciated any small thing he got, but, in his heart, he knew he could have more. His background is in healthcare, psychology, and communication. Maria, instead, was born in Zaragoza, a city in the North of Spain. The business has always been part of her life as her parents own a small company, and business was what she had in mind as the right path for her. But not before gaining experience by living in a different country. Her background is in digital marketing and strategy creation.
How did you get started as an entrepreneur?
Their path crossed in London where they were working for other companies. They started their relationship as a couple in personal life which took them to deeply know each other and share their dreams and goals in life. Among different ones, the desire of embracing an entrepreneurial journey and have the freedom to move back to their families with major frequency was the strongest. Starting a digital business could mean the possibility of working from any place in the world and providing services worldwide. On top of this, it could mean the possibility to travel more often back to their families and spend valuable time with them without the need to ask for permission and wait for days off to be approved. This, alongside the desire to build an innovative service that could raise the bar and help other companies despite the high competition in almost every market, was what motivated them to begin their entrepreneurial journey. Their desire of building something innovative together took them to mix their knowledge and create the Ultimate Triumph System (UTS©), the methodology that stands at the core of their company – Serendipity Marketing. With the UTS, they get to empower marketing with psychology science by being the only agency able to uncover and map with precision any business target audience’s inner motivations and driving emotions to then use this data to create the best marketing experience for higher results. And now, what was a concept and a company that started in their living room in London has grown to make business in the UK, USA, Asia, Spain, and Italy, delivering services in different languages (English, Spanish, and Italian).
What is one business lesson you would tell a startup founder?
Being an entrepreneur and growing your company is not an easy path. There will surely be amazing moments when everything goes well. But there will also be inevitably down moments. Moments when it feels very hard to keep moving forward, and the thought of giving up might cross your mind. You have to accept it and fully embrace the journey with its up and downs moments. Keep believing you can make it and place your focus on the reason why you started. You have to find a strong purpose; that’s crucial. It is what will help you keep a positive mindset and face any challenge with a different spirit. We all experience issues and challenges. But they are not the real problem. The difference between overcoming them or getting stuck is in the way you look at them. Focus more on the solution of the problems, rather than on the problem itself. This is the best way for anyone to find a way to overcome any challenge and raising even from the darkest periods. Keep believing you can make it, keep learning new things, and surround yourself with empowering people. It’s all a learning process to become the right person who can handle the business success you are aiming for. You have to trust the process.