Connect with us


Set To Go Beyond Traditional with An Innovative Digital Marketing Concept: A Founder’s Story with Maria Lafuente Soria and Stefano Fracchiolla

Maria Lafuente Soria and Stefano Fracchiolla are the Founders and CEOs at Serendipity Marketing. Their full-service digital marketing agency is set to go beyond traditional by empowering marketing strategies with psychology science. Their unique methodology – the UTS – allows them to uncover and map any business target audience’s driving emotions and use this data to create the perfect marketing experience for higher results.
Tell us about your childhood and where you grew up?
Stefano was born in Genova, a city in the North-West of Italy. His parents have always been hard workers and tried their best to provide him with anything he needed. He has always appreciated any small thing he got, but, in his heart, he knew he could have more. His background is in healthcare, psychology, and communication. Maria, instead, was born in Zaragoza, a city in the North of Spain. The business has always been part of her life as her parents own a small company, and business was what she had in mind as the right path for her. But not before gaining experience by living in a different country. Her background is in digital marketing and strategy creation.
How did you get started as an entrepreneur?
Their path crossed in London where they were working for other companies. They started their relationship as a couple in personal life which took them to deeply know each other and share their dreams and goals in life. Among different ones, the desire of embracing an entrepreneurial journey and have the freedom to move back to their families with major frequency was the strongest. Starting a digital business could mean the possibility of working from any place in the world and providing services worldwide. On top of this, it could mean the possibility to travel more often back to their families and spend valuable time with them without the need to ask for permission and wait for days off to be approved. This, alongside the desire to build an innovative service that could raise the bar and help other companies despite the high competition in almost every market, was what motivated them to begin their entrepreneurial journey. Their desire of building something innovative together took them to mix their knowledge and create the Ultimate Triumph System (UTS©), the methodology that stands at the core of their company – Serendipity Marketing. With the UTS, they get to empower marketing with psychology science by being the only agency able to uncover and map with precision any business target audience’s inner motivations and driving emotions to then use this data to create the best marketing experience for higher results. And now, what was a concept and a company that started in their living room in London has grown to make business in the UK, USA, Asia, Spain, and Italy, delivering services in different languages (English, Spanish, and Italian).
What is one business lesson you would tell a startup founder?
Being an entrepreneur and growing your company is not an easy path. There will surely be amazing moments when everything goes well. But there will also be inevitably down moments. Moments when it feels very hard to keep moving forward, and the thought of giving up might cross your mind. You have to accept it and fully embrace the journey with its up and downs moments. Keep believing you can make it and place your focus on the reason why you started. You have to find a strong purpose; that’s crucial. It is what will help you keep a positive mindset and face any challenge with a different spirit. We all experience issues and challenges. But they are not the real problem. The difference between overcoming them or getting stuck is in the way you look at them. Focus more on the solution of the problems, rather than on the problem itself. This is the best way for anyone to find a way to overcome any challenge and raising even from the darkest periods. Keep believing you can make it, keep learning new things, and surround yourself with empowering people. It’s all a learning process to become the right person who can handle the business success you are aiming for. You have to trust the process.

Our mission is to Diversify media and impact 100 million people. We highlight incredible entrepreneurs, authors, coaches, and leaders who are impacting the world. If you know someone who deserves to be highlighted email hello@ibhmedia.co

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

tezos and NFT tezos and NFT
NFT3 weeks ago

Beginners guide to NFTs: What are non-fungible tokens?

You have probably heard the word NFT hundreds of times so far. At first glance, you thought it only had...

Sports + Gaming2 months ago

What Motorcycles Are Good For Long Trips?

Motorcycles are all about freedom. But the question is: how often do we really go out there and enjoy the...

Executive Voice2 months ago

3 Ways Maternal Instincts Give Women In Leadership An Advantage

As the landscape of gender roles continues to be redefined, these 3 experts agree that their maternal instincts provide an...

Executive Voice3 months ago

The Queen of Title: How Powerplayer Rachel Luna is Disrupting the Title Industry Through a Modern Approach

Rachel Luna has made quite the name for herself within Texas’s title real estate business as the Title Queen and...

Executive Voice3 months ago

Nancy Almodovar: The Latina CEO Who is Disrupting the Status Quo of the Luxury Real Estate Market

It comes as no surprise that Nancy Almodovar, the CEO and founder of Nan and Company Properties, is one of...

Business3 months ago

How To Nurture Talent Within Your Business

Your business can only succeed with talented workers on the payroll. Luck and even strong economic conditions will only get...

NFT4 months ago

Solana’s value plummets below $98 due to a Wormhole Exploit

Many people thought blockchain technology was robust, secure, and virtually “unhackable.” However, the crypto world has faced several hacking incidents...

NFT4 months ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency5 months ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News5 months ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.