As most everyone is aware, the tobacco industry has evolved considerably over the last two decades. The major shift from combustible cigarettes to electronic cigarettes was a welcome change not only for smokers but nonsmokers as well. This change has not only helped meet a matrix of health and technology considerations but also proved to be a positive move for the environment. Thanks to the pioneering companies in the industry who realized the need to transform the combustible cigarette experience, a new level of consumer experience was able to be reached. Ariel Gorelik was one of the men who pushed the edge of the envelope to create a new consumer experience and MYLÉ is one such brand that has been at the forefront of the industry, launching innovative products that fulfill the needs of its consumers while minimizing harm.
MYLÉ was the innovation of Ariel Gorelik, who used his decades of experience in the industry to introduce well designed products that meet the towering need of the hour. Ariel realized that smokers wanted products that could help them decrease their reliance on combustible cigarettes. Starting his career in his teens by working several jobs at a mobile sprint store, a pharmacy, and a mortgage company helped Ariel gain insight into product distribution economics.
Ariel’s next focus was to find an industry that needed innovation to develop and Ariel found the space he sought to grow in the tobacco industry. Using his years of experience in understanding consumer behavior, Ariel founded his first e-cigarette company, Liteup USA. The company soon earned a name for itself by manufacturing disposable e-hookah pens. Working in the tobacco industry further broadened Ariel’s knowledge of product development, customer trends, and price elasticity. This helped Ariel better understand product distribution in the e-cigarette industry.
Ariel utilized this experience to launch his next business venture in vaping. He launched multiple vape shops in Queens, Brooklyn, Bronx, and New Jersey. This again enhanced his knowledge about customer behavioral patterns and consumers’ needs and desires. Understanding the crisis in the market and combining it with his love for innovation, Ariel introduced MYLÉ to serve the unmet need of smokers. One of the MYLÉ legacy products is a pod vape system available in the United States and worldwide as an e-cigarette that is easy to carry and use. It has perfectly blended flavors that add smooth, smoky notes of tobacco without the harmful effect of combustible cigarettes.
Being one of the pioneering companies that introduced innovative products into the tobacco industry that helped dispel the crisis engendered by the combustible cigarette industry, MYLÉ was well received by consumers. Following the success of MYLÉ and the technology that created the buzz in the market, Ariel founded a sister company, KYLÉ. The KYLÉ brand became recognized as a hardware technology company supplying the CBD and THC industries and offering yet another feasible alternative for vaping enthusiasts. Not soon after Ariel developed Plan B Vision, which is a THC manufacturing and distribution company located in California.
Ariel always knew that his ideas could revolutionize the tobacco industry but executing them was not easy. He encountered several challenges on his way and even thought of quitting, but he persisted and accomplished his goal of introducing innovative products that minimize the ill effects of smoking while not compromising satisfaction for the vaper. Ariel is still working to scale up these brands, introducing more innovative products to the industry; Ariel’s goal is to showcase a trajectory with myriad implications, not just for his company but for people, transforming their vaping experience through sustainable change.