Lead follow-up is a crucial process for businesses as it enables them to convert potential customers into paying ones. Many businesses invest significant amounts of time, effort, and resources into generating leads, but without an effective follow-up strategy, those leads may go to waste.
Following up with leads helps to build trust and establish a relationship with the potential customer, which can increase the chances of closing a sale. In addition, prompt and consistent follow-up can help businesses stay top of mind with their leads, especially in highly competitive industries.
Arin Darcan and his company, Team Follow Up, are helping businesses generate more appointments by following up with their leads via calls and SMS. As soon as a lead submits their information, Team Follow Up’s calling team contacts them within 5 minutes and follows up consistently until they book a sales call.
Having been in the agency space for almost 5 years, Arin started out by running Google ads for his clients and later transitioned into Facebook ads, eventually growing his company into a full-stack marketing agency. At its peak, the agency was making over $150,000 per month in revenue, however Arin noticed that the industry was plagued by high churn rates and intense competition. Through his research, he realized that many businesses struggled to effectively follow up with their leads.
In response, he created Team Follow Up, a solution that enables his team to follow up with clients’ leads on their behalf. Arin states, “Most companies don’t have the time or manpower to follow up with leads within 5 minutes 24/7 and then twice a day every day for 7 days in a row.”
The service is also available to agencies who wish to white label it for their own lead generation clients. In the past 1.5 years, Team Follow Up has achieved significant success and counts notable industry names such as Hormozi’s Gym Launch and Patient Rhino as clients.
Team Follow Up are able to get businesses more appointments booked with no extra effort on their end and save them time and energy from having to follow up with their leads themselves. Arin says, “We can do this at 1/10th of the cost of businesses trying to implement the same solution, without the management and distraction of trying to do it themselves.”
What sets Team Follow Up apart is that they don’t charge per minute or per lead, instead having a fixed monthly retainer per project they work on. They also provide advanced reporting and appointment confirmations, which reduces no-shows.
By prioritizing lead follow-up, businesses can optimize their sales funnel and ultimately increase revenue. One of the biggest mistakes potential clients make before working with Team Follow Up, according to Arin, is assuming that their sales team or receptionist will follow up with leads, which they never do, stating, “they end up generating fewer appointments than what they could be getting,” he says.